Year Four: Rent What? Inc. Moves from Drapery Rental Startup to Upstart

Theatrical drapery rental company Rent What? Inc. has clearly made its mark. Agreeing with them is Dell Computer, who just featured Rent What? in an online video as part of their video series on "America's Favorite Small Business."

Online PR News – 11-October-2011 – – Concluding its third year in business, theatrical drapery rental company Rent What? Inc. has clearly made its mark. Begun as a means of providing an additional outlet for drapes and soft goods produced by sister-company Sew What? Inc., a manufacturer of custom stage drapes, the start-up firm has quickly earned its place as a key rental drapery supplier to the entertainment industry. In fact, its rental drapes and supplies have enhanced the stages of such A-list names as Alice in Chains, Jay-Z, Mary J. Blige, Lady Antebellum, Beyonce, Nickelback, Janet Jackson, and recently, the Glee Live Tour.

With its focus on "extreme service" and boasting an amazingly wide catalog of drapery products, production managers are finding that they can create an exciting exclusive look to their shows without incurring the expense of having drops, curtains and other soft goods custom-made.

Surprisingly, however, Rent What? has also become a favorite drapery supplier to casinos, houses of worship, auto shows and countless other industries who seek to create presentations with uptown flair.

"We're really quite shocked by the sudden success of this business," said Rent What? partner Megan Duckett. "We started out serving the rock and roll touring industry, but he variety of markets we're now serving is really something we didn't anticipate. It's thrilling."

For us its not like were just renting blackout curtains or kabuki drapes were helping them produce a show!

Ms. Duckett says that one of the chief attractions of the company, besides the online rental drapery catalog itself, is their level of understanding the needs of the clients. With its roots in the music touring industry, Rent What? assures that all fabrics have their own flame certifications, critical for tours, theaters and exhibitions. The company also offers a production-friendly damage waiver, easing client concerns and unexpected expense. "We even came up with the idea of a portable pop-up changing room, and that's become a huge hit with clients in so many different areas," Ms. Duckett added.

Another unique feature is the company's relationship with sister-company Sew What" allowing clients to dress the stage with both rental and custom fabrics as needed, expanding their options.

"For our clients, it's a win-win," commented Rent What? partner Marce Forrester. "Clients can rent, they can buy, whatever they need, we're there for them. For us, it's not like we're just renting blackout curtains or kabuki drapes; we're helping them produce a show!"

Both women agree that company’s potential for growth is only now becoming fully realized. Agreeing with them is Dell Computer, who just featured Rent What? in an online video as part of their video series on "America's Favorite Small Business."

"We're really in awe of all the positive feedback we've received over the past three years," said Ms. Forrester, "but in a way, we're not. We work really hard at doing as fabulous a job as we can."

About Rent What? Inc.

Committed to providing an ultimate experience in both drapery rental products and customer service, Rent What? Inc. is proud to be woman owned and operated. The firm, located in Rancho Dominguez, California, has set the stage for artists including Beyonce, R Kelly, Nickelback, Janet Jackson and Alice In Chains. In addition to its large inventory of Inherently Flame Retardant stage drapes, traveler tracks and portable dressing rooms, the company is widely regarded for its basic pricing schedules,innovative damage waiver policy and fast and friendly service. For information, contact Rent What? Inc. at (310) 639-7000 or visit

About Sew What? Inc.

Sew What? Inc., located in Rancho Dominguez, CA, is well-known for its dramatic theatrical drapes and fabrics used in major rock concerts, top fashion shows and other artistic staged venues. Visit their online drapery portfolio for a sample of custom stage draperies, theatrical curtains and fabric treatments they have produced. The company has received numerous awards for innovation, including the Dell/NFIB Small Business Excellence Award as well as PC Magazine’s SMB 20 Award for technological innovation for small and medium-sized businesses, and was featured on the 1000th cover of Rolling Stone. For information, contact Sew What, Inc. at (310) 639-6000, or

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