Sheraton & Lee National Denim Days - Kansas City, MO

Sheraton Suites Country Club Plaza
Wears Denim and Donates Money to Fight Breast Cancer
Employees help celebrate 16th Anniversary of Lee National Denim Day®

Online PR News – 06-October-2011 – – Kansas City, Missouri 10/5/2011 – On Friday, October 7, Sheraton Suites Country Club Plaza will join together for a very special “casual Friday” to help Lee National Denim Day celebrate 16 years of fighting breast cancer. Sheraton Suites Country Club Plaza is gearing up to participate in this grassroots program which has raised more than $83 million for breast cancer research by simply asking the nation to put on their jeans and donate the money they’d spend on a pair to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

For the second year in a row, Lee National Denim Day is proud to partner with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected
by cancer.

Funds raised from participation in Denim Day® will support:
• Lee Translational Laboratories, a collaboration of six of the nation’s leading research institutions to find less toxic, more effective treatments.

• The EIF Breast Cancer Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for early detection of breast cancer when survival rates are the highest.

• The Cancer Support Community, an international non-profit uniting The Wellness Community and Gilda’s Club Worldwide that provides emotional and social support to all people affected by cancer.

“Lee National Denim Day is easy and fun to do.” said Nathan Wood, Director of Sales & Marketing. “Everyone gets to wear jeans to work in exchange for a donation and the money helps fight breast cancer, a cause that is very important to many of our employees. We are excited as this is the hotels 5th year participating”

“We are more grateful every year at the number of organizations like Sheraton Suites Country Club Plaza, who come together across the country and donate to make this grassroots program a continued success,” said Liz Cahill, Vice President of Marketing Communications for Lee Jeans. “This year as we celebrate our 16th anniversary, we’d like to thank all the companies and people across the nation that have continued to participate in Lee National Denim Day and helped us contribute more than $83 million in the fight against breast cancer.”

To learn more about the exciting projects funded by Denim Day, visit

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Mẻridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

About Lee Jeans
Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit

About EIF and its Women's Cancer Programs
The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

Through its Women’s Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer.

EIF has a remarkable track record in raising awareness and funds in the fight against cancer. EIF’s funding strategy is results-driven, bringing together some of the very best scientists and institutions in the country to collaborate in groundbreaking research projects to fast-track better prevention methods and improved therapies for treatment of breast and other women’s cancers. EIF grants have helped accelerate research that has contributed to the development of a breakthrough gene treatment called Herceptin®, the first successful drug that seeks out a particular gene found in one of three cases of the most aggressive form of breast cancer. EIF grants have also supported other state-of-the-art therapies bringing new and innovative treatment approaches to breast cancer worldwide.

For questions about EIF’s Women’s Cancer Programs and information about breast cancer, visit or call 800-426-0010.

About Cancer Support Community
Backed by evidence that the best cancer care includes emotional and social support, the Cancer Support Community offers these services to all people affected by cancer. Likely the largest professionally-led network of cancer support worldwide, the organization delivers a comprehensive menu of personalized and essential services. Because no cancer care plan is complete without emotional and social support, the Cancer Support Community has a vibrant network of community-based centers and online services run by trained and licensed professionals. For more information, visit
In July 2009, The Wellness Community and Gilda’s Club joined forces to become the Cancer Support Community. The combined organization provides high-quality psychological and social support through a network of nearly 50 local affiliates, more than 100 satellite locations and online.