With the launch of a new bakeware range, George Wilkinson offers everything you need this Christmas for the perfect home baking experience.
Online PR News – 07-October-2011 – – With the launch of a new bakeware range, George Wilkinson offers everything you need this Christmas for the perfect home baking experience.
George Wilkinson is catering for keen cooks this Christmas with its Great British Bakeware range, offering everything you need to create the perfect festive home baking experience for all your family.
The entire bakeware range benefits from George Wilkinson’s unique triple coating and has superb non-stick properties making the cooking and cleaning process as pain free as possible. The range is also extremely versatile as it can be used on the stove top and is safe for use with metal tools.
The Main Attraction in home baking
At 2½” deep the Great British Bakeware deep roaster is perfect for a large turkey to feed all the family.
All the Trimmings
The small medium and large roasters will suit any size of oven and are great for roasting potatoes and vegetables.
For the Sweet Trolley
There are several sizes of insulated loose based cake tins as well as two sizes of springform tins, just the thing for baking your own Christmas cake.
And Christmas just wouldn’t be the same without some mince pies; the 12 cup mini tart tray is perfect for making bite sized treats.
Flying the flag for Great British Bakeware
George Wilkinson celebrated 80 years of British manufacturing this year with the launch of Great British Bakeware, designed and made with home cooks and bakers in mind.
Made in the heart of Lancashire, the Great British Bakeware range includes 35 premium items, which will all withstand the rigours of daily use and come with a 15 year product and coating guarantee.
In independent tests the innovative long life coating out performed all other bakeware, even those with lifetime guarantees. Each item benefits from outstanding non-stick properties, the best possible abrasion resistance and is safe for use with metal tools.
It is also the only non-stick available that is stove top safe. It is also George Wilkinson’s greenest kitchenware yet, using 60% recycled British steel.
The Great British Bakeware range demonstrates not only George Wilkinson’s excellence and innovation in kitchenware manufacturing but also reflects the brand ethos - designed to perform and built to last. This high end home baking product has an innovative long life coating which is totally unique to this bakeware range.
An extremely versatile and durable product, the Great British Bakeware range is stove top safe and also benefits from a ceramic reinforced triple coating has outstanding non-stick properties, and is safe for use with metal tools.
Independent tests have shown it outperforms all its competitors on performance.
The packaging and labelling draws on our British heritage and has been designed to give a nostalgic yet premium appeal.
A message to consumers also features on the packaging communicating the company’s provenance as well as our commitment to produce the highest quality and most environmentally conscious kitchenware possible.
Great British Bakeware offers home cooks a great range of products that will continue to deliver excellent performance for many years to come. The Great British Bakeware range is available from independent cook shops priced from £7.50.
For further information on bakeware, kitchenware or home baking, visit the website www.george-wilkinson.com.