Pride Family Brands Expands Production Shifts and Work Force To Meet Demand

As Pride Family Brands begins shipment of its exclusive line of Castelle luxury fire pits, the company has been required to expand its work force and add production shifts to meet demand. The introduction of the fire pits, which was at the urging of its retail network, has exceeded Pride Family Brands' expectations and resulted from the products' quality, design and value.

Online PR News – 06-October-2011 – – Pride Family Brands announced today that has begun shipments of its recently introduced luxury cast aluminum fire pits due to the enthusiastic reception of the items. Debuting at the International Casual Furniture and Accessories Market, the fire pits were exceedingly well received and have required the luxury casual furniture manufacturer to increase its work force and production shifts to meet shipment demand.

"Our new fire pit designs have received a tremendous response and the demand has been unbelievable," said Steve Lowsky, President of Pride Family Brands. "We had to add an extra shift exclusively for fire pit production." The addition of the fire pit designs to Pride's line up of luxury outdoor furnishings was driven by requests from the company's network of specialty retailers.

"Retailers have continued to show us that the quality, the design, and most importantly, the price point of the Castelle Fire Pits are right on target," said Lowsky. "We are pleased to get this type of retailer feedback as it is a very important component in our product development process."

Each fire pit, designed to coordinate with the Castelle line of cast aluminum furniture, is available in two styles including a 50" round model and a 36" x 54" rectangular model. Both styles include a base featuring Pride's signature hand woven aluminum detailing. In combination with six of Pride Family Brands' most popular cast top designs and the signature hand applied decorative finishing; extensive possibilities are available for the fire pits to coordinate with outdoor living spaces.

Ft. Lauderdale, Fla based Pride Family Brands designs and manufactures luxury cast aluminum outdoor furnishings. The company holds over 50 design patents and is the recipient of multiple design excellence awards and the 2011 Manufacturer Leadership Award for luxury Cast Aluminum furniture. For more information about Pride Family Brands and their distinguished lines of casual furniture visit or contact 954-735-9800.