Three non-profit organizations receive new Toyota vehicles after winning in the 100 cars for Good contest. Vice president of Toyota Product Communications, James Colon stopped by.
Online PR News – 29-September-2011 – – On Wednesday, Sept. 28th at the Performance Toyota of Lincoln dealership, three Nebraska-based non-profits we presented with brand new Toyota Hybrid vehicles, courtesy of the manufacturer-sponsored 100 Cars for Good contest. The Food Bank of Lincoln, Lighthouse and Arbor Day Farm beat out thousands of other entrants, and were able to gather enough votes via Facebook to win the cars. The three winners in Nebraska is the highest number of winners in any one state, creating quite a unique story.
The momentous occasion was attended by vice president of Toyota Product Communications, James Colon, who graciously talked about the program, pointed out the high amount of local support in Nebraska and presented each organization with the keys to their new vehicles. He also spoke to Performance Auto Group in an exclusive interview.
The 100 Cars for Good contest is a program aimed to reward non-profits from around the nation with new cars for the purpose of furthering and aiding their community efforts, which crossed a broad range of categories. The contest was driven mostly by social media and viral messages across social circles and organization communities.
Each non-profit assured the public that these cars will be put to great use – from transporting food to taxing people around town, the vehicles will help to boost the ability of the organizations to make a positive impact in the community. A leader at Lighthouse, a community based after-school program for youth in Lincoln, said, “We’re going to drive [the kids] places and show them their options in life so they can continue down their own path.”
Performance Auto Group congratulates all the recipients and can’t wait to see the cars in action.