Manhattan Internet Marketing Firm Offers the “Four Cs” of Search Engine Optimization

Leading New York Internet marketing and website development expert says that there are four easy-to-remember SEO techniques that can help your website stand out among the rest.

Online PR News – 27-September-2011 – New York, New York – According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and Internet marketing firm with clients from around the world, website owners need to focus on the “four Cs” (code, content, connections and conversations) if they want to be successful online.

Crisafi defines the four Cs as follows:


Although on-page search engine optimization (SEO) has lost some prominence to other factors, Crisafi says that finding the correct markup for your site is the key to ranking well on the major search engines.


Crisafi says that he cannot stress enough that content is also a major factor in how a website will rank. Google, in its SEO Starter Guide, supports this belief by saying that “compelling and useful content will likely influence your website more than any of the other factors discussed.”


Connections, or links, are still essential to an SEO campaign and good content is necessary to garner good links.

The conversations that occur around a website’s content and a company’s brand can boost search visibility. Recent involvement in social networking among the major search engines proves that the social currency of a site has increasingly become intertwined with SEO.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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