International Society of Africans in Wine Launch 2010 Drink Well Do Good Tour

ISAW’s global initiative to promote socioeconomic equality in Africa through viticulture

Online PR News – 12-January-2010 – – In April 2010 the International Society of Africans in Wine (ISAW) will launch their Drink Well, Do Good Tour: a 13 city global initiative to celebrate African culture to include wine, food, music and art. The tour will raise funds and awareness for the Foundation and partnering charities.

The mission of the Drink Well, Do Good tour as envisioned by American Sommelier and ISAW Founder, Stephen Satterfield, is to raise funds to build a training center on the M'hudi vineyard in Stellenbosch, South Africa. While visiting the region to explore wines, Satterfield saw a need and the potential to close the socioeconomic gap in the industry that is the largest contributor to the Western Cape’s economy. Upon the alarming discovery that Blacks account for 90% of the population and workforce but own less than 1% of the local wine companies and wine producing land the vision for ISAW emerged.

With the M’hudi farm being the first and only one of two Black-owned vineyards in South Africa, Satterfield has partnered with the Ranganka family, owners and operators of M’hudi wines and vineyard, and designated their farm as the site for the pilot institute. Of the momentous partnership, Satterfield states, “The Institute will be a practical and symbolic center to develop and inspire a generation of workers and entrepreneurs in South Africa’s wine industry.”

The Drink Well Do Good tour begins on April 2, 2010 in New Orleans with plans to span across the United States, into Canada and will close with a benefit concert in Cape Town, South Africa just before the World Cup. Each two-day celebration will feature a formal reception and exhibition of African wine, food, music and art (Drink Well) followed by a benefit concert showcasing African musicians, local artists and special guests (Do Good). Other cities on the tour include Austin, Los Angeles, San Francisco, Eugene and Portland, OR, Seattle, Vancouver, Chicago, Detroit, New York, Washington, D.C. and Atlanta.

With the support of corporate and charitable partners and a global grassroots network of volunteers, Drink Well, Do Good is a unique initiative that will produce a remarkable outcome by supporting the socioeconomic development of African farmers and their communities. As a non-profit organization, ISAW’s initiatives rely heavily on partnerships with generous sponsors such as Heritage Link Brands, the world’s largest importer of and distributor of wine produced by indigenous African vintners worldwide.

The Drink Well, Do Good prologue began on December 1, 2009 with the ISAW Art Blackout – a web-based viral campaign utilizing the ISAW logo to promote awareness of the Foundation and its initiatives. To view ongoing ISAW Art and photo submissions, along with tour updates please visit

The International Society of Africans in Wine (ISAW) is an Atlanta based 501c3 charity with the mission of building sustainable communities through viticulture. ISAW partners with Black-owned and socially-progressive vineyards in Africa to create economic opportunities for local farmers and their communities. Through their efforts, ISAW seeks to reduce poverty in Africa through the training and development of historically disenfranchised wine workers. For more information on the ISAW Foundation, visit or contact Stephen Satterfield at