Good News for Retailers Offering Teen Apparel, Footwear and Fashionable Luxury Socks
09/27/2011

The downturn of the economy and low consumer confidence decreased fashion spending among US teens, but it hasn’t stopped them from wanting to look fashionable. Teens and parents are still buying new clothes, footwear, fashionable women’s cashmere socks, trendy cotton tights, and luxury women’s socks.

Online PR News – 27-September-2011 – – Even though the downturn of the economy and low consumer confidence decreased fashion spending among US teens, it hasn’t stopped them from wanting to look fashionable. Teens and their parents are still buying new clothes, footwear, fashionable women’s cashmere socks, trendy cotton tights, and luxury women’s socks; they are just being more selective and increasingly price conscious.

Retailers looking to capitalize on this demand may be happy to hear that, according to an article by Jayne O’Donnell and Erin Kutz of USA Today, “Middle-class teens, it turns out, represent a fairly recession-proof demographic, with outsize influence on household purchases. Youths are among the few categories of shoppers who seem comfortable spending freely these days.”

A report by Emarketer also noted, “Based on earnings from allowances, jobs and monetary gifts, spending power for this group (teen girls) exceeds $200 billion annually, according to a 2009 survey conducted by MicroDialogue. Despite the deep recession and uneven recovery, teen girls’ parents, belonging both to the boomer and Gen X generations, have not significantly cut back on their kids. Boomers’ spending power alone accounts for $2.6 trillion, and much of it is lavished on their teenage daughters.”

Based on earnings from allowances jobs and monetary gifts spending power for this group (teen girls) exceeds $200 billion annually according to a 2009 survey conducted by MicroDialogue. Despite the deep recession and uneven recovery teen girls’ parents belonging both to the boomer and Gen X generations have not significantly cut back on their kids. Boomers’ spending power alone accounts for $2.6 trillion and much of it is lavished on their teenage daughters.

The back-to-school shopping season is the second largest consumer spending time of the year after the winter holidays. What specifically are teens buying? According to the report from eMarketer, “Research from Piper Jaffray shows that 20% of US teens’ spending went toward clothing, with a further 8% spent on shoes and 11% on accessories and personal care items.” Clothing, footwear, and accessories remain the largest spending category, but for teenage girls, trendy fashion styles rule the choices. This includes wearing the latest look in footwear with luxury women’s socks, trendy cotton tights, and fashionable women’s cashmere socks.

Teen girls are known for experimenting with new looks as a way to try on different identities. Celebrity fashion and pop culture greatly influence teen girls who want to look and dress like their favorite icons. Young, hip stars from television and film set the fashion trends that filter into Middle America and serve as a mirror of what the ingénue fashionista should be wearing.

One fashionable look straight from the runway, as well as television and film, are thigh high cashmere women’s socks. Standard Merchandising Co., a U.S. manufacturer of women's luxury socks and novelty athletic socks, reports that, given the demand they’ve experienced, teens and women alike are loving this new comfortable, soft look. Unlike stockings that might require uncomfortable elastic bands or garters to stay in place, thigh high cashmere women’s socks are elasticized throughout and made to stay up without cutting off your circulation. Thigh high women's cashmere socks can also be scrunched down and worn with knee-high boots for an especially trendy look. With winter right around the corner, they add that brightly colored cotton tights also seem to be an easy way for a teen to stand out and make a fashion statement. Tights also add a little extra warmth under skirts and dresses on cold days. Cotton tights come in so many colors, styles and textures, making it impossible to be boring.

About Standard Merchandising Co:

Standard Merchandising Co. brands include Red Lion, Nouvella, b.ella, QTFeet, E.G.Smith, and 2Brothers socks. The b.ella brand offers luxurious and comfortable socks and hosiery, made from the finest imported yarns, including the softest cashmere and angora blends, extra fine wools and exotic yarns.
For more information contact call (856) 964-9700 or visit www.standardmerchandisingco.com.

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