Email marketers are using social media to grow databases…for more email

- Latest Adestra feature expands reach by adding social links in emails

Online PR News – 21-September-2011 – – Adestra’s MessageFocus Social Sharing feature makes expanding a brand’s reach and awareness even easier. Savvy marketers are using Social Media as a targeting tool to help grow databases, improve both segmentation and recipient interaction, and, importantly, track ROI.
A brand’s existing email subscribers have handed over their data, and are therefore their biggest advocates. It’s also likely that they will be active on social networks and be connected to like-minded people, who may also be interested in what you have to say. Therefore, harnessing this opportunity is very powerful - by encouraging them to share content on social networks it lets the email recipients do the work for you.
Steve Denner, Director at Adestra says: “A clean database is an email marketer’s crown jewels and leveraging Social Media as a channel to grow that data for email purposes makes perfect sense. MessageFocus Social Sharing makes this particularly easy to setup, track and review.
“In addition the opportunity to share encourages engagement and gives recipients a voice - your emails are no longer just a one-way conversation.”
With MessageFocus it’s easy to share links for the most popular social networks, including Facebook, Twitter, LinkedIn and Google+ at the touch of a button. Recipients can share the entire email content, or any individual articles they might be particularly interested in.
A link to a sign-up form can be dynamically displayed to individuals who are viewing your shared content. This helps to grow your database and crucially measure the ROI of your social media activity.
Measuring the success of the social activity is critical. MessageFocus Social Sharing provides clear summary/detailed reporting and allows users to see:
- How many recipients have shared your content.
- Which social networks your content has been shared to.
- The number of times your content has been shared within the social networks.
- How many times your content has been viewed.

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About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.

Why not give us a call on +44 (0)1865 242425 or email us on to discuss how we can help you to deliver results on your email marketing campaigns. Adestra’s product and corporate information is located at