iWebbuzz to Launch First Online Platform Offering Enhanced B2B Affiliate Marketing Services

Goal of Tangence subsidiary is to meet lead generation needs of merchants and drive new revenue opportunities to affiliates focused on B2B market.

Online PR News – 21-September-2011 – – SAN JOSE, California, September 21, 2011 — Tangence Inc., the industry pioneer and advanced digital marketing leader, announces the launch of iWebbuzz a new affiliate marketing division serving the B2B market. As an online affiliate network, iWebbuzz enables expert B2B affiliates to promote merchants’ online events, collateral, and other communications.

Since its June 14, 2011 inception, iWebbuzz has received an enthusiastic response from both affiliates and merchants. iWebbuzz is currently overseeing several campaigns and adding more affiliates every day. Now, building on this momentum, iWebbuzz is deploying a state-of-the-art Web site with a dynamic new look and feel. In addition, the company is rolling out campaigns to new verticals, complemented with innovative marketing materials, banners and affiliate management tactics.

A Spectrum of Benefits for Affiliates and Merchants
iWebbuzz provides a unique platform for affiliates and merchants to capture audience attention and meet their B2B lead-generation needs. The company streamlines the ability of merchants to post webinars, white papers, case studies, videos, e-books, and other marketing materials. iWebbuzz uses proven methods for continually increasing CPL payouts and communicating requirements and deadlines to affiliates.

To maximize results, iWebbuzz ensures that all affiliates registering on the platform are carefully analyzed to satisfy membership criteria. Merchant selection is performed according to the affiliate’s expertise and promotional abilities.

“We strive to be a learning organization,” said Anand Krushnan, Director – Direct Marketing. “We’re continually introducing new techniques and strategies for merchants to acquire the best possible leads.” iWebbuzz conceptualizes out-of-the-box to help merchants draft creative materials and to provide affiliates with additional marketing support—all promising to take the B2B arena to new levels.

The iWebbuzz online platform offers marketers not only a cost-effective model for promoting events but a solid, transparent payment structure with organized requirements and deadlines. Both affiliates and merchants now have a new, advanced success resource for promoting their products and services.