QNet, a global direct selling company announced strategic plans to expand its business in Egypt.
Online PR News – 21-September-2011 – – CAIRO, September 15, 2011
QNet, a global direct selling company announced strategic plans to expand its business in Egypt. This is expected to create a positive impact on the Egyptian economy by creating numerous job opportunities for people, and providing opportunities for Egyptians to sell the company’s products anywhere in the world through the internet, whilst enabling foreign investment in the Egypt.
This was announced in a media roundtable held by QNet on Thursday September 15th, in the presence of a group of journalists and media professionals. Mr. Zaheer Merchant confirmed that he considered this meeting an important opportunity to highlight the company's plans for its business in Egypt. Entering the Egyptian market is an important step in strengthening the company's position in the Middle East, as Egypt is a key player in the region due to its great capabilities and high purchasing power of the Egyptian consumer.
Mr. Merchant explained that the direct selling industry, which QNet has been in for almost 14 years, is a growing and exciting one that provides companies with a channel to distribute and sell their products and services directly to customers. The industry allows businesses to connect with customers one-on-one, be it in person, online, over the phone or through catalogue sales. Direct selling creates a unique distribution method that fosters community interaction while bringing additional income, personal growth, and peer recognition to distributors.
Mr. Merchant also illustrated the difference between pyramid schemes and direct selling.
“Pyramid schemes are often disguised as direct selling businesses but are fraudulent in nature as no real products are sold, while commissions are based only on the number of new members introduced into the scheme. Thus a pyramid scheme is based purely on recruitment and not sales,” he explained, adding that this is a major and fundamental difference between pyramid schemes and a legitimate direct selling business such as QNet, which depends on the sale of products to conduct and sustain its business.
Also, pyramid schemes charge money just to enroll people. Ultimately, only those involved in starting the scheme make money, and when no new individuals can be recruited, the scheme fails and most of the promoters, except the top ones, lose all their money. QNet does not charge anyone to join the business, and neither does it pay commissions when anyone is recruited.
Mr. Merchant pointed out that the direct selling business provides individuals with the opportunity to earn extra money, which helps improve their living standards. He added that direct selling does not necessarily have to be a full time job although a significant number of its distributors have gone into it full time, convinced in the industry’s ability to provide them with a rewarding income.
Egypt has much to offer in terms of tourism and that is an area that QNet hopes to promote. Through its QVI Club memberships, the company offers a variety of holiday packages online for members to purchase and sell. Sales of these packages encourage domestic and foreign tourism from QNet members around the world. QNet already has in place, great partnerships in the tourism sector with leading hotel chains and resorts in various markets. This is an ideal area for QNet to explore within Egypt as well, and something which he felt the company would be excited over as a prospect given the rich and diverse history, culture and scenic locations available.
Developing the local industrial market is of great importance to QNet, which is currently identifying Egyptian factories to manufacture its products. They are also very keen to source locally made products which can be marketed around the world through the direct selling business model. QNet is very keen to invest in the national economy. According to Mr. Merchant, QNet believes it’s a mutual relationship.
“Egyptian workers have the skills and we have the experience and the business infrastructure needed,” he says.
During the roundtable, Mr. Merchant also talked about QNet’s exclusive products, consisting of brands exclusively distributed by QNet in categories such as Luxury & Collectibles; Energy; Nutrition; Personal Care; Home Care; Holidays; Communications; Accessories; Business and Personal Development; and Education.
QNet’s energy-saving products, such as Amezcua, Himalayan Crystal Collection and Veloci-Ti, distinguish it from other direct selling companies. These products have undergone vigorous testing from notable energy testing organizations worldwide. These testing institutions have also confirmed that the energy products sold through QNet have a positive influence over the human body and water.
QNet is a dynamic wellness and lifestyle company established in 1998 to enrich the lives of its customers worldwide.
Through innovative and exclusive products that engender high brand loyalty and satisfaction, combined with local, on-ground support and services, QNet has established itself as a global direct selling company with a proud Asian heritage. By offering a proven business opportunity to promote the company’s products, QNet also represents a promising and rewarding profession for entrepreneurs to work for themselves, earning additional or sole income.
QNet has spent more than a decade developing a strong global reach, with millions of satisfied retail customers and independent distributors around the world. The company is the main subsidiary of international conglomerate, the QI Group. The Group has varied business interests, including direct selling and e-commerce, lifestyle and leisure, investments and property management, training and conference management, telecommunications, and luxury and collectibles.
QNet’s key markets are found within Southeast Asia (where the company was founded), Southern Asia, Northern and Central Asia, the Middle East, and Africa; however, QNet distributors are active worldwide. The future is set to see the company expanding into Europe, North and South America.
Industry Associations and Accolades
QNet, through its global business and also through its localised companies, is a member of various industry bodies that subscribes to ethical business practices such as the Direct Selling Association ofSingapore (DSAS), the Direct Selling Association ofMalaysia (DSAM), the Direct Selling Association of the Philippines, the Hong Kong Health Food Association, and the Health Supplements Industry Association of Singapore.
For the past three years, the company has been recognised as a ‘Caring Company’ by the Hong Kong Council of Social Service, which credits companies with a high standard of organisational practices. QNet also recently received recognition in Indonesia as one of the leading companies within the industry in terms of transparency, product quality, and internal and external communications. Furthermore, QNet was awarded with a CaseTrust (Storefront) accreditation for Good Business Practices, awarded to recognise fair and ethical business practices, sales and after-sales service, well-trained staff, well-maintained facilities, and good business integrity.
Corporate Social Responsibility
As a global leader, QNet is keen to demonstrate responsible leadership worldwide through the strong foundation in philanthropic activities. Since inception, QNet is committed to realising the social responsibility of a corporate leader through RYTHM Foundation, the Corporate Social Responsibility arm of the Qi Group.