Orange County Plastic Surgeon Ratchets Up Internet Media

Dr. Sadati Features Rich Media on Website for Prospective Patients

Online PR News – 21-September-2011 – – Newport Beach, CA There is always an aura of mystery that surrounds most plastic surgery procedures: what will it be like? What can I expect? How long is recovery going to take? These are all questions that patients face when considering cosmetic surgery. Fortunately, one Southern California physician is making it easier for patients to answer those questions. The more information that patients have about their health care, the better decisions they can make. This is the primary reason that Dr. Sadati produced these videos, to give patients access to information and present it in an easy to understand manner.

The Gallery of Cosmetic Surgery website, features video content including procedures, introductions, office tours, and testimonials. The procedural content includes a friendly, easy to understand presentation by Dr. Sadati himself on a wide range of surgical options including rhinoplasty ( ), mommy makeovers, facelifts, and fat grafting techniques. It is important to note that these videos do not take patients on a graphic tour of the procedure itself. People will not find actual surgeries or open procedures on the website. Dr. Sadati discusses how things will work and offers a basic overview of what to expect.

The office introduction videos give prospective patients a personal tour of the Gallery offices in Newport Beach as well as introductions of the staff. Tanya Connors is the Gallery Manager and emphasizes customer care as the cornerstone of a successful patient visit. The office tour videos gives the patients an inside look at the facility itself while the introduction by Dr. Sadati offers a chance to get a feel for his credentials and bedside manner.

Referrals are the best way for patients to begin their cosmetic journey. Who better to consult than someone who has actually been there and done that and is delighted with their results? If people ask their friends about the best hair and nail shops, how much more gravity does a recommendation for plastic surgery ( ) hold? This was the impetus behind producing the patient testimonials; so prospective patients could hear it for themselves. The video testaments are from real patients of the Gallery that have had great results and a great experience from the office overall.

In addition to a growing library of videos, Dr. Sadati’s Gallery site features easy to use tools for social media as well. There are links to Twitter and Facebook on the homepage where patients can follow gallery news and browse the doctor’s Facebook wall. Social media is an invaluable tool in communicating with the 21st Century patient. The level of sophistication and information consumption found in modern society is unparalleled in recorded history. More media channels are available to people now than ever. Furthermore, patients considering plastic surgery tend to be the most well informed of all those considering a medical procedure. Dr. Sadati’s Gallery site must cater to this sophisticated audience by providing up to date information in a rich media environment. Information consumption includes video, social media, blogs, and standard website content. All of these things coalesce into a single point of contact for patients and their loved ones. This is the direction of 21st century media communication and Dr. Kevin Sadati and his staff continue to be on the leading edge of communication.