Holland's First PURE Room Suites Debut at De L'Europe

First Leading Hotels of the World Property to Offer the Nature’s Ultimate Amenity – Clean Air

Online PR News – 20-September-2011 – – Pulaski, NY (September 20, 2011) – Amsterdam’s widely revered and iconic hotel De L’Europe recently opened ten allergy-friendly PURE Room guestrooms and suites in partnership with PURE Global. PURE Room uses a patented seven-step process specially treating all surfaces, and purifying the indoor air to greatly reduce allergy and asthma symptoms, resulting in a great night’s sleep.

The seven purification steps include:

1. Air sanitization via units that heat and cool air entering the room

2. Maintain sanitized air with tea tree oil, an organic disinfectant

3. Clean all soft surfaces with PURE Clean to remove dirt, bacteria, mold and other allergy triggers

We are pleased to be both Holland’s and Leading Hotels of the World’s first property to introduce PURE Room to our guests mostly sophisticated world travelers always looking for what’s next and best.

4. Perform a one-time ozone shock treatment to remove any lingering odors, leaving air crisp and fresh to the senses

5. Apply unique spray-on barrier to the room to prevent bacteria growth

6. Place a HealthWay air purifier (Class II Medical / FDA registered device) in each room to maintain purified air; this removes up to 98-100 percent of viruses and bacteria

7. Install waterproof mattress protectors and pillow encasements, providing a barrier against dust mites and allergens

PURE Global’s Chief Operating Officer, Antony Papageorgiou personally oversaw each room’s transformation into a PURE Room noting, “PURE Room has found in De L’Europe the finest partner for showcasing our program in Northern Europe. We are very honored to provide De L’Europe with PURE Rooms offering the ultimate in guest comfort and indoor experience to the hotel’s discerning guests.”

The new PURE rooms and suites are just part of De L’Europe’s extensive €61 million renovation and June 2011 grand re-opening which features new state-of-the-art technological amenities including in-room iPads, heated bathroom floors and sensory lighting. Tom J. Krooswijk, De L’Europe’s Managing Director stated, “We are pleased to be both Holland’s and Leading Hotels of the World’s first property to introduce PURE Room to our guests, mostly sophisticated world travelers always looking for what’s next and best.”


About Pure GLOBAL

New York-based PURE Global is the leader in allergy-friendly rooms for the hospitality industry. Millions of allergy sufferers all over the world now have available, for the first time, a patented and market tested solution for an allergy friendly room. PURE has installed its comprehensive indoor environment solution in over 300 hotels in 20 countries, and is a brand standard in several hotel companies For more information about how you can book a PURE Room next time you travel please visit: www.pureroom.com

About De L’Europe:

Opened in 1896 and forever synonymous with refined taste and quiet elegance, De L’Europe is often referred to as the other “Royal Palace of Amsterdam,” continuing to attract the city’s power menagerie and an assortment of the world’s most celebrated names. As a 25-year member of Leading Hotels of the World, it’s internationally regarded as one of the group’s most iconic properties. Fusing its sophisticated ambience and warm, gracious service, the hotel’s distinctive décor sets it apart, surrounding visitors with original Dutch Masters paintings from the private collection of Alfred “Freddy” Heineken for an authentic Amsterdam experience. The hotel’s enviable city-center location on the Amstel River is convenient to several of the world’s most heralded museums and points of interest. Follow De L’Europe and catch up on the latest news via the hotel’s Facebook page and on Twitter. For more information and reservations, please visit: www.leurope.nl.

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