When customers or clients visit a business, the premises should appeal to all of the senses, according to commercial interior designers, Lima Europe, and the scent of a room should be attractive and in-keeping with the look and feel.
Online PR News – 20-September-2011 – – When customers or clients visit a business, the premises should appeal to all of the senses, according to commercial interior designers, Lima Europe, and the scent of a room should be attractive and in-keeping with the look and feel.
When selling a house, many homeowners employ aroma orientated techniques to tempt buyers, such as brewing fresh coffee, baking bread or displaying freshly cut flowers. However, too many companies forget to take account of all the senses, and often only think of utilising this subtle method of fragrance psychology with a lily bouquet in the female bathroom, for example.
Businesses up and down the country can spend a considerable amount of consultation with UK interior designers, such as Lima, to ensure the brand and desired psychology is reflected correctly through the look of a space and textures are carefully selected within the design concept. Also time is spent on choosing suitable background music for customers to enjoy, such as on a shop floor or in a reception or waiting area.
However, founders of the Lima design house, Zoltán Madosfalvi and Alíz Ördög, believe not enough attention is put into choosing a complementary fragrance. Relating the fragrance to the colour in a room can work very successfully. For example, spaces with yellow tones are great with lemon or grapefruit scents, helping to produce a fresh and zingy vibe.
Says Zoltán: “On the majority of occasions when you walk into a reception area, whether it’s a doctors’ surgery, a hotel or an office, there isn’t any particular fragrance that hits your senses and as such it isn’t something most people tend to consider. However, when you carefully think about the times you do smell something pleasing, perhaps fresh coffee or chocolate, it adds to one’s overall impression and atmosphere of the surroundings, and this can become a factor in obtaining repeat business.
“A scent should be used subtly and to the benefit of the customer or client’s experience; a hint of relaxing lavender in a dentist’s waiting room where patients may be a bit nervous, is significant. Currently, many sectors are highly competitive so designing the interiors, as well as considering the aroma within public areas of a company is one way of setting the business apart from the rest.”
For more information about Lima Europe, please visit www.limaeurope.co.uk or for an initial discussion about the interior design needs of your home or business, telephone Lima’s London interior designers on 0207 884 0504.