The CPAP Shop Implements Advanced Magento Ecommerce Solution to Better Serve the CPAP Community

The CPAP Shop is pleased to announce their new and multifunctional ecommerce store is now live.

Online PR News – 22-September-2011 – – September 20, 2011, The CPAP Shop, a national distributor of products and supplies to help those who suffer from sleep apnea, is pleased to announce their new, multifunctional ecommerce store is now live at

The CPAP Shop, a family-run business for eight years, is dedicated to bringing quality CPAP and sleep aid products, as well as exceptional customer service to the sleep apnea community. Moreover, we strive to provide reliable information to CPAP users to make the purchase of CPAP equipment, supplies, and accessories as hassle free as possible. To further this effort, we selected the Magento open source enterprise ecommerce platform to provide CPAP users with an innovative and multifunctional ecommerce experience. The CPAP Shop is now better equipped to bring customers what they truly desire – quality sleep!

The CPAP Shop, powered by Magento’s Enterprise solution, will offer customers the following features and benefits:

Relationship Rewards - Registered customers are now able to receive reward points for most purchases, subscribing to the newsletter, sending out referrals, and submitting reviews. Customers will be able to redeem points for products and will be emailed a reminder before their reward points expire.
Improved Functionality - Improved ease of shopping and site navigation (the ability to filter by brand, price, or product).
Zoom It - High quality move around zoom to enhance product views.
Cart View - Shoppers can get a quick view of the cart screen, shipping and transit estimates, and amount needed to move up to “free shipping.”
Easy Re-orders - All current customers will have access to their previous orders even at the current sales price, without having to re-subscribe or order. Re-order reminder emails will continue.
Gift Giving - Gift cards can be sent directly to the recipient and be used as store credit.
Product Reviews – Registered customers will be able to conveniently see all recent product reviews and wish lists.
Mobile App – View, chat, and order from us on nearly every mobile device.
Let Us Help – The assisted shopping feature allows our customer care team to help customers complete a transaction while shopping.
Convenience - Speed shop will allow shoppers a one-click purchase solution. Customers can also customize their own CPAP bundle and be confident that their machines and masks will work well together.

The new store highlights all of our existing guarantees and serves as an improved platform for meeting our customers' sleep therapy needs. These include:

Customer service at its finest.
All products in stock and nearly all equipment shipped the same day.
CPAP equipment is brand new and fully warrantied.
100% secure online shopping.
Free Shipping on orders over $99 in the US.
Price match on all products.

The new cart highlights a rich design and enhanced Web 2.0 features, including layered navigation, single page checkout and enhanced customer facing functionality. It will enable The CPAP Shop team to react quickly to customer and market needs. The new store includes customer-specific pricing, real time order injection, and advanced customer service via live chat and call back functions.

“Although our current ecommerce platform was adequate, we sought a more flexible and progressive solution for our ever increasing customer base. Having benchmarked a number of products, we were excited about the powerful features and versatility built into the Magento Enterprise cart. Believing it could provide our loyal customers with an enhanced shopping experience, it quickly became our strategic solution of choice going forward,” says Chris Vasta, SVP, The CPAP Shop. “Even though we have incorporated unmatched functionality in our first phase, we will continue to innovate and offer our customers a more satisfying shopping experience as we move into phase two of our development.”

The CPAP Shop collaborated with ecommerce solution provider Boomtown Internet Group to develop the platform. Clay Simmons, Boomtown Internet Group Project Manager, said: “By using a combination of Magento Enterprise Edition and Boomtown expertise, The CPAP Shop gains access to an extremely cost-effective business solution. Magento Enterprise and its partner network offer a vast array of standard functionality, meaning The CPAP Shop can react quickly to their customers’ needs. With over 10 years of ebusiness experience, Boomtown Internet Group provides a wealth of expertise in ecommerce solutions. The new ecommerce store will offer an extremely flexible online solution for years to come.”