In Your Face by LIME Uses Augmented Reality for Pie-Throwing Fun

LIME Launched Pie-Throwing iPhone App on Apple’s App Store Friday Afternoon

Online PR News – 20-September-2011 – – Provo, Utah, September 19, 2011—LIME Marketing launched “In Your Face by LIME,” an iPhone application dedicated to easing the restless mind, Friday, September 16, 2011, to Apple’s App Store. The app is free and can be found at “In Your Face by LIME” utilizes an augmented reality function, allowing users to throw pies at people in real time. The app uses the iPhone camera capturing footage of your lucky friend or foe as you throw a variety of pies in their face.

“In Your Face by LIME” is the newest addition to LIME’s Apple apps. During a design brainstorm session, inspiration hit when an employee alluded to her desire to throw pies at people. With this idea, LIME created “In Your Face by LIME.” The app’s main features include targeting audience members, real-time pie throwing, multiple pie options and picture file storage.

The app has ignited excitement and lots of laughter throughout the process of creation.
“Nothing makes me laugh more than throwing a pie at a co-worker or friend,” said Chris Owens, LIME Marketing’s Director of Business Development.

LIME is a full-service, innovative marketing operation striving to offer every possible service to fill clients’ needs and constantly pushing the boundaries. Founded in 2007, LIME has grown exponentially over the last four years and offers videography, 3D rendering, strategic planning, graphic design, web, mobile development, programming, ad creation and print services all under one roof. Find us online at and on Facebook and Twitter.