Dinamalar has over the last six decades exponentially evolved to meet the changing demands of the reading public.
Online PR News – 17-September-2011 – – Dinamalar, the prestigious Tamil publication house completes 60 years of bringing readers the latest news from around the world. A publication that was started in 1951 by T.V.Ramasubbaiyer, to uphold the unification of the Tamil-speaking people across the southern states, Dinamalar has over the last six decades exponentially evolved to meet the changing demands of the reading public.
A frontrunner in many reader needs-intensive transitions, the publication that was started to unite the Tamil audience has over the years become one of the most read dailies in the country. With more than 9 lakh copies sold every day, Dinamalar currently has 10 editions printed across Tamil Nadu.
Holding pride of place as the most read Tamil daily in the country, the publication house, as a whole, has evolved over the years to embrace a wide-spectrum of media initiatives, creating a niche that can be matched by a very few media houses in the country.
Whether it was the launch of its reader-interests specific supplements such as Siruvarmalar, Varamalar and Computer Malar or its foray into the online space, Dinamalar’s pioneering product innovations have always been sought-after by diverse audience segments, because of the highest standards that the publication house has continued to maintain for six decades now. Following an objective, informative and comprehensives style of news reporting, Dinamalar’s distinctive leadership position has prominently rested on the publication’s stringent policies to impartially report facts. Dinamalar was first daily to launch Career Guidance Forum through Vazhikati & Jaithu Katuvom,the newspaper has also sustained its Numero Uno in terms of in terms of SEC A i.e., quality readership,chiefly due to its intrinsically reader-centric strategies.
Perceptively overwhelmed by the new milestone that the publication has successfully crossed, Adimoolam, Chief Marketing Officer, Dinamalar, stated, “Albeit the tsunami of changes that has swept the publication industry with the increasing shift towards the online space, Dinamalar has aggressively maintained its top positions across the mediums where we exist because of our adaptability to progressive change. The best example of how a 60-year-old publication has successfully transformed with the times is the creative ways in which we’ve embraced the changing reader preferences to publish interesting features that match varying audience segments. We’ve innovatively changed with the times,which has over the years clearly enumerated our capability to make inroads into a wide cross-section of territories where today’s readers congregate. There have been numerous highpoints in Dinamalar’s 60-year-old history, but our brand has sustained its capacity to attract massive readership, irrespective of the medium, primarily because of our intrinsic aim to keep our readers informed 24x7. ”
A point that needs no justification, Dinamalar has always been a frontrunner in the publication industry. The last six decades has witnessed various new interesting concepts that the publication has embraced to ensure that its readers stay interested and informed. With the recent launch of its new app for its niche jet-setting tablet savvy readers, the publication has proved once again that it will continue to keep raising the bar when it comes to finding new inventive ways for keeping its readers informed about the latest from around the world.