Lily of the East Adds New Gems to Eco-Friendly Line of Custom Made Jewelry

Los Angeles Company Focusing on Environmentally Conscious Custom Designed Jewelry and Gifts, Expands with Exciting New Line

Online PR News – 16-September-2011 – – Los Angeles, California (September 2011) Los Angeles-based Lily of the East, relative newcomer to the jewelry design industry, has come on to the scene strong and gained widespread attention for their designs which are both beautiful and eco-aware. To meet client demands, the company has recently expanded the line to include additional gems and designs.
"The gemstones we have added to our collection include amethyst, jade, agate, coral, crystal, and turquoise, among others. We chose these gems for their natural beauty as well as for the more environmentally way they are attained. As a company, we maintain that true beauty is responsible. We uphold ecologically responsible practices in all of our gem choices and designs," explains Kareen Shapiro, CEO.
Operating in the fashion and entertainment center of the world, Lily of the East products range from classic and innovatively designed jewelry/accessories such as mother of pearl bags; cultured pearl necklaces, earrings, rings, bracelets and pendants to attractive home decor/accents made from mother of pearl, shells, and other natural and sustainable materials. The new gemstones expand the line jewelry line with fresh, artistic pieces that reflect the modern beauty of today's woman.
"The new designs are all handmade artisan pieces. Our clients have responded well to our line, appreciating that our pieces allow them to add accessories to their collections that are beautifully unique and elegant. They have expressed a desire for additional pieces that they can not only feel beautiful wearing, but feel good about owning," added Marian Sierzant, Director of Operations.

About Lily of the East, LLC.
Lily of the East is a Southern California company offering beautiful imports with a focus on products created from beautiful and sustainable materials. All of their jewelry and décor items are hand crafted and revolve around the beauty of cultured and freshwater pearls, shell crafts, shells, and their byproducts. Lily of the East wholeheartedly upholds environmentally and ecologically sensitive business practices.