With social media use proving ever important in increasing reach and visibility, the requirement to create engaging and interactive social media content is more important than ever.
Online PR News – 14-September-2011 – – With social media use proving ever important in increasing reach and visibility, the requirement to create engaging and interactive social media content is more important than ever. This announcement comes on behalf of CrowdControlHQ, developers of market leading online reputation management software.
The creation of engaging content should be a leading aspect of any social media outreach campaign. The key to bringing in new fans and encouraging them to engage with a brand is through the content, and if the fans enjoy reading it they will look to return to a brand’s page and interact, perhaps even recruiting friends to follow and engage as well.
However, as fan numbers grow and a brand looks to expand its outreach campaign, it is pivotal that it maintains harmony between old and new fans to ensure engagement and growth continues. An increase in numbers – and as such variety in fans – may lead to a brand wanting to diversify content to please this new bread of fans. Although likely to help engage with these new fans, this could lead to drop off from older and potentially more dedicated fans.
James Leavesley, co-founder of CrowdControlHQ, commented: “The importance of core and older fans is not to be ignored. All social media management teams should ensure content appeases changing trends whilst maintaining user the happiness of older fans. Brands that ignore those who helped a page grow are likely to see their online reputation drop.”
Maintaining a relationship with older and core fans is essential to ensure growth continues. Forgetting the fans who originally helped a fan page grow could lead to them leaving or looking to follow a competitor, and growth and engagement has the potential to drop off dramatically.