Strategic Program to Help Expand Company‚Äôs Market Share in Trucking Industry
Online PR News – 14-September-2011 – – Atlanta, GA. September 12, 2011- Hispanic marketing company PM Publicidad, specializing in strategic development and implementation of effective advertising and marketing for the U.S. Hispanic advertising and market, has partnered with Getloaded, the nation‚Äôs largest and easiest to use Internet freight matching service, for the launch of the first-ever comprehensive freight matching service in Spanish, Getloaded.com/espanol.
While the Hispanics represent approximately 25 percent of the Owner-Operator trucking segment in the United States, few companies provide products specifically catering to their language needs. Leveraging the agency‚Äôs expertise in the Hispanic space, PM Publicidad has been instrumental in helping Getloaded launch this industry first to market, giving Hispanic transportation professionals access to the crucial logistics information they need quickly, easily, and in the language of their choice.
‚ÄúGetloaded prides itself on innovation and we‚Äôre excited to expand our services to include a Spanish-language cutting edge platform to better support our clients as they seek to grow their business and avoid ‚Äėdeadhead‚Äô miles,‚ÄĚ says Jon Stier, director of sales and marketing at Getloaded.
Spanish-speaking and bilingual members that use the new feature will have access to the full functionality of Getloaded, including such benefits as:
- Unlimited load searching and truck posting;
- Up-to-date and accurate freight holder credit scores;
- Instant notification when loads match their search criteria;
- Reliable routing and toll information.
"Our program is designed to not only help launch Getloaded‚Äôs additional service offering, but to leverage our experience in the space to position it as an industry leader among U.S. Hispanic truckers. Providing this service for an underserved market is an exciting opportunity about which we feel very passionate," said Eduardo P√©rez, President of PM Publicidad.
To access Getloaded in Spanish, visit Getloaded.com/espanol.
PM Publicidad Atlanta
1776 Peachtree St. Ste. 600 N
Atlanta, GA. 30309
Ph: (404) 870-0099
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About PM Publicidad - PM Publicidad, a Hispanic ad agency, delivers comprehensive advertising and marketing services helping companies and organizations build brand awareness and brand preference among U.S. Hispanic consumers. PM Publicidad has offices in Atlanta, Georgia and Newport Beach, California and provides innovative advertising and marketing services including strategy, creative, broadcast production (TV and radio), public relations, interactive/digital, market research, media planning and placement as well as event/experiential marketing and emerging media solutions. For more information, visit www.pmpublicidad.com