Diono – New Name, New Vision

Renaming Company Will Facilitate Expansion and Diversification

Online PR News – 01-September-2011 – – Sumner, WA August 23, 2011 – Entering its twelfth year as one of the most trusted names in Convertible Car Seats and accessories, Sunshine Kids Juvenile Products is proud to announce that effective September 1, 2011, it will be changing its name to Diono. The new name, website and packaging demonstrate Diono Car Seats commitment to continued growth and accelerated international expansion.

Today’s announcement is more than just a change of appearance; it represents a refocusing of the company’s vision. Sunshine Kids Juvenile Product’s president, Brad Keller says of the renaming, “The name change reflects the international company we’ve become over the last decade.” Sunshine Kids Juvenile Products, soon to be Diono, recognized as one of the industry leaders for its innovative product designs and rigorous safety testing, has experienced remarkable annual growth in the past several years despite the global economic downturn. For multiple years, it has also earned a place on Inc. Magazine’s list of the 5000 Fastest Growing Private Companies in America.

Sunshine Kids Juvenile Products will commence the name change to Diono in the U.S. and Canada
September 1, 2011; followed by Europe, Middle East, Africa and Asia in early 2012.

About Sunshine Kids Juvenile Products
Sunshine Kids Juvenile Products manufactures, markets and sells travel solutions for the children of today’s families. With innovative product designs and unparalleled safety testing, Sunshine Kids Juvenile Products conveniently secures and protects children through every stage of your journey. With more than a decade of experience, Sunshine Kids Juvenile Products is recognized by consumer and trade organizations for its unique functionality and thoughtful design in 54 countries worldwide, while maintaining offices in the U.S., Canada, the United Kingdom and Germany. For more information on the renowned Radian and Monterey car seats and travel accessory line, visit www.skjp.com.

For more information contact: Kathy Laux, Marketing Director 253-859-5700 ext. 122 kathy.laux@skjp.com

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