Brands must stay on top of social media trends to ensure followers remain happy and continue to follow and engage.
Online PR News – 01-September-2011 – – As social networks continue to evolve, meeting the changing demands and requirements of users, it is important brand marketers are on top of such changes to ensure followers and fans continue to follow and engage with brand pages, according to provider of a dedicated social media monitoring tool, CrowdControlHQ.
Social network use has seen a continuous boom in recent times. As users flock to these online destinations, the platforms have looked to develop to meet growing demand from the public. As user numbers increase and technology evolves, these networks have regularly been updated to maintain their user base and ensure fans don’t become disengaged or look towards other networks.
Such changes in a page’s functionality could affect a brand’s efforts to engage with fans. Updates could alter the look or presentation of posts and comments, or could affect the appearance and functionality of a brand’s page. As such, it is imperative marketers stay on top of potential changes and are prepared to edit a brand’s strategy or content appropriately. If such changes aren’t tracked, a brand could continue to post pre-written content that is no longer suitable for a network’s latest format. Posts and/or comments that aren’t suitable for a revised format are unlikely to be aesthetically pleasing, and are more likely to cause a fan to become disengaged and potentially stop following a brand.
James Leavesley, co-founder of CrowdControlHQ, said: “With social networks constantly evolving to please an ever-growing user base, there is a necessity for brand marketers to keep their finger on the pulse and remain aware of any changes to a social network’s functionality. Such changes could affect the style of posts and the number of users that may see them.Marketers who are unaware of such changes may soon find followers looking towards competitor profiles if they don’t implement suitable changes to their outreach strategy.”
CrowdControlHQ provides brand protection software to help businesses successfully control multiple social media profiles from a single source. For more information on how CrowdControlHQ’s social networking software can help optimise your social media strategy, please visit www.crowdcontrolhq.com or call 0845 686 5044.