New York website design and marketing expert says that if you own your own business, you know the importance of quality, compelling ad copy.
Online PR News – 31-August-2011 – New York, New York – “While there is a clear difference between traditional and online marketing, mostly when it comes to technology, website coding, and how we measure success, you cannot neglect the importance of ad copy,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York Internet marketing and online advertising expert with clients from across the United States. “The purpose of great ad copy, when we look at it from an online marketing perspective, is that it is compelling enough to get prospective customers to click, sign up, request more information, or make a purchase.”
Crisafi offers the following advice to ensure that your online copy generates the leads or sales you’re looking for:
Cut to the Chase. In this day and age, first impressions are made within seconds. If you are advertising online, you need to connect with your target audience, describe how you will meet their need, and give them an easy way to take action – all within seconds. A good rule of thumb is to use images to drive your message.
Call Them to Action. Online, it is all about the power of suggestion. Always close your ad copy with a simple, but persuasive message. Let consumers know that there is value in taking immediate action (free shipping for a limited time, for example). Let them know that you understand what they want and you are willing to help them get it easily.
Make it Easy. If you want your potential customer to take action, you have to make it easy for them. Help them get exactly what they want and get them on their way with just one or two clicks.
Test and Retest. Not every ad is going to work the first time around and technological changes are always driving the search market. That is why A/B testing is vital and should be done on a regular basis.
Study your Results. Use an analytics platform to track which type of advertising and copy has proven to be most effective.
“Obviously, there are many ways to advertise online, but they all require compelling ad copy,” Crisafi explains. “Don’t lose sight of the importance of quality advertising copy for your online marketing campaign.”
Established in 2003, dzine it, inc. is a leader in Custom web development, web programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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