Success Story on Leveraging the Cloud to Meet Challenges of a Changing Media Landscape
Online PR News – 01-September-2011 – – San Mateo, CA - August 24, 2011:
FinancialForce.com, the cloud applications company, today announced that FinancialForce for Media customer U.S. News & World Report will be speaking at Dreamforce ‘11 in a session titled, “Inventory, Traffic, and Billing Integration Success Stories”. U.S. News & World Report managers will discuss the benefits of integrating pipeline management, ad server activity, and billing applications to help transition from print to digital media. The session is scheduled for September 1 at 2:00pm PT and includes presentations from salesforce.com, Facebook, Inc. and Austereo Group Limited. Details are as follows:
* Who: Gregg Vivolo, salesforce.com; Melissa Telzer, salesforce.com; Karen Chevalier, U.S. News & World Report; Yingjie Shu, U.S. News & World Report; Phyllis Panza, U.S. News & World Report; Ross Forgione, Austereo Group Limited; Todd Miner, Facebook, Inc.
* What: Media focus on success stories connecting sales cloud to inventory, traffic, and billing systems.
* Where: San Francisco InterContinental, 888 Howard Street - Grand Ballroom AB
* When: Thursday, September 1, 2:00pm - 3:00 pm PT.
The U.S. News & World Report management team will talk through the current challenges faced by the media industry and U.S. News’ desire to increase efficiency and shorten the billing cycle through integrated booking and billing for advertising campaigns. By integrating Salesforce CRM, ad servers, and FinancialForce Billing in the cloud, the company has gained unprecedented efficiency and complete account visibility through all stages of the online advertising sales, ad serving, and billing cycle.