Casio India Pvt. Ltd., a 100% subsidiary of Casio Computer Co. Ltd. Japan and the market leader in India for musical instruments has recently introduced new mini-keyboard SA 78 in the existing mini-keyboard series of SA 46, SA 47, SA 76 & SA 77 with Indian Tones & Rhythms.
Online PR News – 01-September-2011 – – Press Release
Casio launches new keyboards for kids: with Indian Tones & Rhythms
New Delhi, August 2011: Casio India Pvt. Ltd., a 100% subsidiary of Casio Computer Co. Ltd. Japan and the market leader in India for musical instruments has recently introduced new mini-keyboard SA 78 in the existing mini-keyboard series of SA 46, SA 47, SA 76 & SA 77 with Indian Tones & Rhythms.
These mini-keyboards are upgraded models with newer designs and more features. Ideally suited for early starters in music it comes with 4 Indian tones [Harmonium, Santoor, Sitar, Shenai], 5 Indian rhythms, 10 song bank [which contains 1 Indian song as well] and 5 musical pads with 2 Indian percussions of Tabla.
Moreover these keyboards have enhanced sound quality with 8 note polyphony while the earlier models sported only 4. Also, it comes with 50 rhythms as compared to 30 in the previous generation.
All the models come with one button touch tone selection for Piano and Organ instruments. However, in SA 47, SA 77 & AS 78 additionally Harmonium tone can be selected along with Piano & Organ by touch of a button.
Kids who are new to musical lessons would find the melody on / off function very useful as it helps set your own rhythm at your own pace.
Most of the Keyboards available in the market are developed as per western taste.. However, Indian children learn music using Indian rhythms and songs. Hence, Casio have specially customised these mini keyboards by incorporating Indian music tastes in mind.
Also, vibrant colors are available in these mini-keyboards SA-46 comes in Green colour, SA 76 in orange colour & SA 78 in pink colour.. Moreover, these keyboards are made more users friendly because of grip that is given in the back side to hold it properly.
“Being market leader our endeavor is to continuously provide better solutions to our customers. We learned from consumer interaction that most of the kids start learning in Indian music. Parents also want to have instruments that are indianised. We identified this need & came out with these upgraded mini-keyboard models that has Indian support.” said Mr. K. Seth, Marketing Head, Casio India Pvt. Ltd.
The new ranges of Mini-keyboards are available in price range of Rs. 2295/- to 2795/- at all leading Music, Toy & electronics stores
About Casio India –
Casio India Co. Pvt. Ltd. (CIC) is a 100% subsidiary of Casio Computer Co., Ltd, Japan, responsible for marketing CASIO products in India. Since 1996 Casio India Co. Pvt. Ltd., has been operating in India and has established a strong brand with a large distribution channel across India for most of its products. The parent company of CIC, the Casio Computer Co., Ltd, Japan, is into manufacturing and marketing of various consumer products throughout the world.
CIC has a wide range of products including Handheld Calculators, Desktop Calculators, Scientific Calculators, Printing Calculators, Label Printers, Wrist Watches, Digital Clocks, Digital Cameras, ECR (Electronic Cash register) and EMI (Electronic Musical Instrument). The company also has setup service centers across the country to provide after-sales-service at the doorstep. CASIO is world's one of the most recognized brands owing to its vast product range.
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