The California Department of Boating and Waterways has employed an alternative advertising solution to reach boaters. Its pollution awareness campaign is now featured on floating inflatable billboards in Southern California marinas and waterways.
Online PR News – 31-August-2011 – – The California Department of Boating and Waterways is taking its messages to the water. Over Labor Day weekend, bbi Displays floating billboards will appear along various Southern California coasts and marinas promoting clean boating practices. The floating billboard boats encourage proper disposal of sewage in order to protect the waterways and the message targets recreational boaters.
The inflatable billboards measure 24' x 14' and will be pulled by a small vessels at 5 mph, reducing fuel consumption and ensuring prolonged exposure periods. The inflatable displays were contracted by Media Solutions of Sacramento and are operated by alternative outdoor advertising company, bbi Display Systems of Malibu. The patented amphibious inflatable billboards have been featured on land and water for various advertisers including Disney, McDonald's, Toyota and Apple and are making the 3rd annual appearance on Southern California waterways for CA Department of Boating.
The CA Department of Boating and Waterways campaign is aimed at reducing the release of waste into local waterways. In addition to creating awareness with the floating billboards, the department is also providing boater education programs to promote public awareness about boat sewage and proper disposal.
In 1992, Congress passed the Clean Vessel Act to help reduce pollution from vessel sewage discharges into U.S. waters. According to the CA DBW website, the law states that boats with installed toilets must have an operable Coast Guard approved marine sanitation device to either hold sewage for pumpout ashore or for discharge in the ocean at least 3 miles away for the shore or to treat the sewage to Federal standards prior to discharge.
With ideal weather conditions, the Labor Day holiday weekend brings out some of the year's largest boating crowds. “If it's your boat, it's your responsibility” floating billboards will remind boaters to use the appropriate sewage facilities.