Online PR News – 30-August-2011 – – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, announces that visitors to its media interaction zone at IBC Hall 2, Stand C30, will be able to see the most exciting synchronized 2nd screen applications developed by some of its partners including Ex Machina, Miso and Vejo Park, based on Civolution’s VideoSync watermarking technology.

"Media interaction is one of the hottest trends in the broadcast industry so it's really exciting to be a key enabler and see such innovative interactive applications on the Civolution stand," said Alex Terpstra, CEO, Civolution. "By synchronizing 2nd screens and connected devices with the TV program in real-time, we're really opening up the broadcast stream for interactivity and triggering. Content owners, broadcasters and advertisers are now able to offer a more immersive event-based viewing experience over which all players have greater control and which offers deeper consumer engagement."

Civolution's VideoSync - 2nd Screen product allows for the automatic identification of the TV channel being watched and the content being played. Upon identification it enables precise time-synchronization between content played on TV and portable devices such as tablets, smart phones and PCs. The real-time interactivity between the devices, enabled by content identification, automatically handles distribution delays and supports time-shifted viewing.

Ex Machina – is a leading pioneer in providing live online interaction with events. It has developed an exciting new platform, PlayToTV, which enables TV shows such as talent contests, sports, game shows and reality to provide real-time and social interaction such as live rating, voting, polling, quizzes, chat & twitter feed aggregation, and much more. Ex Machina has powered interactivity for shows such as The Voice of Holland and Germany's Next Top Model.

"The real-time synchronisation that Civolution's VideoSync technology provides between the TV program and the companion device enables us to offer unique applications for real-time or even time-shift viewing," says Jeroen Elfferich, CEO, Ex Machina. "The combined technology and application brings 2nd screen interactivity to life. And our clients love it, because using the application on a companion device ensures the deeper TV experience that our broadcast clients want and need to deliver. Using audio watermarking to add accurate synchronisation to our platform is a significant enhancement."

Miso – provides pioneering synchronous 2nd screen experiences for consumers by integrating with broadcast, hardware and content partners. Through the integration of Civolution’s VideoSync, Miso is able to understand who's watching what and when they’re watching, to provide interactivity that enhances the viewing experience.

"We’re delighted to be partnering and integrating with Civolution to extend the 2nd screen experience for content owners and viewers," said Somrat Niyogi, Chief Executive Officer of Miso. "With this partnership, content that has been watermarked using Civolution's technology is now available via Miso so that broadcast partners can gain unique insight into viewers' interactive behaviour around their programming and viewers can have an enhanced experience. This is an industry first for both Miso and Civolution that underscores how social TV is transforming the broadcast experience."

Vejo Park – is an incubator of web tech companies, its spin-off HyperTV develops eXperience a multimedia platform to create and publish user experiences spanning all the screens of our life: PCs, Tablets and Smartphones.

"Through the partnership with Civolution we are extending our contents production and publishing ecosystem to Television" says Claudio Vaccarella, founder and CEO of Vejo Park, "HyperTV eXperience is giving Broadcasters, Contents Producers, Ad Agencies the set of out-of-the-box tools to provide their customers with interactive experiences and social network integration."

About Civolution

Civolution ( is the leading provider of technology and solutions for identifying, managing and monetizing media content. The company offers an extensive portfolio of cutting edge watermarking and fingerprinting technology applications for audience measurement, media synchronization and forensic marking of media assets in pre-release, digital cinema, PayTV and online. Through its solutions portfolio Civolution offers the most comprehensive global media monitoring (television, internet, and radio) and online content identification and monetization to facilitate and manage profitable content distribution.