Redesigned 2011 Ford Explorer Delivers for New Owners
08/25/2011

2011 North American Truck of the Year Has Satisfied Its Drivers, According to AutoPacific Survey

Online PR News – 25-August-2011 – – QUINCY, Mass. – Ford transformed its iconic Explorer SUV for the 2011 model year with a new drivetrain, high-tech features and modern styling, and the vehicle has quickly found a satisfied customer base, according to automotive research and consulting firm AutoPacific. The Ford Explorer topped the Premium Mid-Size Crossover SUV category in the 2011 AutoPacific Ideal Vehicle Awards, which honor those vehicles that best meet the demands of their owners.

AutoPacific surveyed more than 72,000 vehicle owners who purchased a 2011 model year vehicle between September and December of 2010 to determine the Ideal Vehicle Awards. The survey was administered in January and March this year and focused on 15 vehicle attributes, asking car owners what they would change about their vehicle. The winning vehicles in each category were those whose owners wanted the fewest changes.

“Ford redesigned its Explorer to meet the modern needs of drivers that still want the capability of a traditional SUV,” said Michael Quirk, general manager of Quirk Ford, a Greater Boston Ford dealership. “For a vehicle to have so few gripes from customers during the first year of a redesign is a testament to Ford’s engineers, and we expect things to stay that way in coming years.”

While suggested changes were few and far between, attributes that the Ford Explorer scored particularly well on in the AutoPacific survey were seat comfort, ride quality, size and handling, all traits that are important to Boston Ford owners that want stress-free driving experiences.

There is still plenty of space inside the revamped Ford Explorer, which has room for up to seven passengers, making it a family friendly choice. Room for various belongings is abundant as well, with up to 80.7 cubic-feet of cargo space available with the second and third rows of seats folded flat, giving the Explorer van-like capacity without the van-like looks.

On the outside, the headlight and grill treatment is thoroughly modern and aerodynamic, helping the SUV cut through wind resistance more efficiently. The end result is 25 mpg on the highway with the standard 3.5-liter V6 powerplant and front-wheel drive, a number that can’t beat be in the Explorer’s class. Fuel efficiency doesn’t come at the expense of power though, as the V6 pumps out 290 horsepower and 255 pound-feet of torque, providing the Explorer with a towing capacity of 5,000 pounds. 2012 Ford Explorer shoppers later this year will also have the choice of a new four-cylinder EcoBoost engine with 240 horsepower and 270 pound-feet of torque that returns 28 mpg on the highway.

“The Ford Explorer is a sport-utility icon, and the latest redesign respects its SUV heritage even as it moves forward with fuel-efficient powertrains and designs,” Quirk added. “Nothing else on the market has such a commanding presence, and that’s because nothing else is an Explorer.”

In total, six Ford models won their respective categories in the AutoPacific Ideal Vehicle Awards, more than any other automotive brand. Joining the Ford Explorer in the winner’s circle were the Ford Fusion, Ford Fusion Hybrid, Ford F-150, Ford F-Series Super Duty and the Ford Flex.

About Quirk Ford:
Quirk Ford, located in Quincy, Massachusetts, is the largest Ford dealer by sales volume in New England and a winner of The President's Award for customer satisfaction six years in a row. Quirk offers a full line of new Ford vehicles, including the Ford Fusion, Ford Focus and Escape Hybrid models, as well as an extensive selection of pre-owned cars, SUVs, trucks and hybrids. For more information, call 877-236-7314, visit them online at www.quirkford.com, like them on Facebook at www.facebook.com/QuirkFord or stop by their dealership at 540 Southern Artery, Quincy, Mass.

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