PokerStars to Continue to Grow, Says

PokerStars was one of the major US based poker sites that was shut down by the US in April 2011, but the company seems to be coming back strongly.

Online PR News – 24-August-2011 – – Despite the DoJ (Department of Justice) in the United States coming down hard on PokerStars by forcing it to shut down its site and seizing its domain, PokerStars has come back strongly and continues to grow in the European market, a report from reveals. It seems that a significantly large number of poker fans from the UK and other European nations have lined up to play poker online for money at the site.

On April 15- the day which is now known in the online poker circles as Black Friday- PokerStars, along with a host of other online poker sites operating in the US have seen their sites being shut down and their licenses, both ARJEL and Alderney, revoked. There has been lots of drama following this: many of the top poker players from the US, now with no option left to play poker on the web, are considering migrating so that they can continue to make a living playing this game.

While most of them, including Full Tilt, Absolute Bet and Ultimate Poker are struggling to keep their heads above the water, PokerStars, though currently non-operational in the US, has quite a number of players from Europe looking to play poker online at their site. Plans for marketing the site in Europe were under way before the judgment was passed, which was what probably saved the company from the brink of collapse.

New marketing plans and other strategies have already been sketched by Poker Stars to promote its site in Europe and the UK. The company has hired the services of Eric Hollreiser, who has worked for them already on a consultancy basis, entrusting him with the responsibility of handling the external and internal communications, social responsibility, PR and marketing. Hollreiser is renowned to be a skilled leader and his Curriculum Vitae is especially impressive.

Even by the closing down of the US on the online poker site, PokerStars was a leading name in the online poker world, though it mainly served the US market. With the closure of the US on online poker, the company lost a sizable number of its patrons, most of who were from the US. In just a few months, PokerStars has come back strongly, with traffic from the European countries at its site rapidly increasing.

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