Internet Marketing Firm Dispels Myths about Search Engine Optimization

Manhattan web development and SEO firm, offering classes in Internet marketing, discusses the myths that plague the industry.

Online PR News – 23-August-2011 – New York, New York – According to Peter Crisafi, Vice President of dzine it, Inc., (, a leading Manhattan search engine optimization (SEO) and Internet marketing firm that offers SEO classes through its popular ExpressoSEO ( program, SEO isn’t really as big a mystery as many in the industry make it out to be.

“Of course there are some general rules when it comes to sustaining a successful SEO campaign, but many of those rules are followed naturally by publishing quality content,” says Crisafi. “However, there are many rumors out there about what you should and shouldn’t do when it comes to SEO and it certainly makes the process more difficult than it needs to be.”

Crisafi looks to dispel the following myths about SEO:

1. SEO is a one time deal. SEO is a constant process, Crisafi explains, driven by a website’s content. While there are a few exceptions, much of what needs to happen comes into play with every move you make online.

2. Keyword density matters. Stuffing a bunch of useless keywords into everything you post will get you in trouble with Google. Relevant and natural content is what you want to publish in order to be successful.

3. Content should be your only concern. Everyone in the industry say that content is king, according to Crisafi. While good content is incredibly important, if you do not take other steps to optimize your website for the search engines, your great content will be rendered useless.

4. Trading links is always a good idea. Links back to your website are important, of course, but trading links with websites that have no relation to your business or industry will actually hurt your business more than it will help.

5. Pay-Per-Click (PPC) advertising will hurt your search engine placement. Crisafi says that some in the industry say that it does and others say that it doesn’t. The only way he sees a problem arising is if the ads contain bad code, but even then, it is unlikely that you will be penalized for them.

6. Flash kills SEO. The real statement here should be that Flash “can” kill SEO. Crisafi says that if you run your entire website (including navigation) in Flash, there is good chance that it will hurt your search engine ranking. However, including a few Flash elements on your site isn’t going to hurt.
“These aren’t the only myths out there about our industry,” says Crisafi. “However, if you write good content, follow the basics and avoid writing for the search engines, enough people will consume your content and the search engines will find you.”

ExpressoSEO, a division of dzine it, Inc, New York’s leading website development and search engine optimization (SEO) firm, offers organic web marketing classes that teach professional website optimization techniques. ExpressoSEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. ExpressoSEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information, call 212.989.0813 or visit

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