UK Charities Continue to Use MPP Global's SMS Donation Service
12/31/2009

MPP Global, the UK's leading provider of mobile marketing and ecommerce solutions, is pleased to announce that even more charities have now joined their txt2donate SMS fundraising service, with almost 50 UK charities now receiving donations in this way.

Online PR News – 31-December-2009 – – Warrington, UK, - MPP Global, the UK's leading provider of mobile marketing and ecommerce solutions, is pleased to announce that even more charities have now joined their txt2donate SMS fundraising service, with almost 50 UK charities now receiving donations in this way.

MPP Global leads the way in innovative mobile marketing solutions, with a range of SMS commerce products and services. Now, they are helping to make a difference in the world of charity, as well as commerce.

Their dedicated SMS fundraising service, txt2donate, enables charity supporters to send a simple text message to initiate a donation. The payment can be taken in a variety of secure and easy ways, including reverse billing and by credit or debit card.

Some of the latest charities to benefit from the service include World Horse Welfare, Hampshire Wildlife Trust, Lubavitch South Manchester, the Mary Hare Foundation and the Kuduku Project.

Experience has proven that the majority of charitable donations are split second decisions - which is exactly the way txt2donate operates. Sending simple text messages encourages contributions in an easy and non-invasive way. With txt2donate, the charities send a text message to possible supporters, explaining their aims and encouraging the recipient to send a donation. To contribute, all the person has to do is return the text with a mobile shortcode.

From then on, MPP Global handles the entire transaction, with a choice of simple and secure payment options including reverse billing and e-wallets.

Paul Johnson, CEO of MPP Global, explains: "People think it's just a digital way of rattling tins, but it's far more than that. With txt2donate, clients have the benefits of services like gift aid, WAP site loading and even charity gift sales. It's the perfect way to raise funds."

Find out more about MPP Global please visit www.mppglobal.com or contact them on 0870 099 2118.