Images Are Important for Search Engine Optimization

New York search engine optimization and Internet marketing firm says that optimizing images for search engine ranking is important.

Online PR News – 28-December-2009 – New York, New York – “search engine optimization is not limited to site content,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York search engine optimization (SEO) and online marketing firm with clients across the United States. “Search engine optimization should also include images, as major search engines use them when determining which sites are relevant enough to rank at the top of their results.”

According to Crisafi, optimizing images for better search engine ranking helps to attract more traffic to a website and helps to keep visitors interested.

“Essentially,” Crisafi says, “a website that has quality images that have been properly optimized will not only garner valuable traffic, but it will increase the website’s authority, more so than websites that do not properly optimize their images.”

Crisafi says that the proper way to optimize website images is to use keywords as image file names, separated using dashes not underscores. For example, if a company specializes in selling Christmas decorations, an image of a product such as Christmas tree lights might be titled, “white-Christmas-lights.”

“For the best results, keywords should also be added in image’s alt attributes, as well as its title tags,” says Crisafi. “Also, it is always a good idea to place images in the immediate vicinity of content that is keyword-related.”

Crisafi says that in addition to helping with search engine ranking, a quality image can also make a website look beautiful and keep visitors interested in the product or service that is being offered.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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