‘The Journal Online’ launch new mobile web site
07/29/2011

‘The Journal Online’, the members magazine for the the Law Society of Scotland has announced the launch of its new Mobile web site.

Online PR News – 29-July-2011 – – The members magazine for the Law Society of Scotland,‘The Journal Online’ have announced the launch of their new mobile compatible web site.

The site has been designed for use on all hand held devices so that its members can get easy access to the latest News and Jobs whilst on the go.

The use of hand held devices and mobile phones has grown dramatically within the last 18 months with new mobile devices being brought on to the market by iPhone, Apple, HTC and RIM, making it easy for people to browse the internet whilst continuing with their busy lifestyles. We always knew that mobile browsers would improve but the surprise perhaps is the speed in which they have evolved.

With this growth, internet browsing behavior has also changed when searching for online services, whether they are searching for products, services or jobs. They no longer have to be in front of a computer to search as most hand held mobile devices have quick internet connections. We always knew that mobile browsers would improve but the surprise perhaps is the speed in which they have evolved.

With this current trend it is now ever more apparent that a slick mobile compatible web site is the new must-have within digital marketing for their business. A reported 61.6 million smart-phones were sold according to Q2 2010 figures and The Coda Research Consultancy predicts global smartphone sales of some 2.5 billion over the 2010-2015 period, suggesting that mobile internet use via smartphones will increase fifty-fold by the end of this period.

If your company has a website and the user should arrive at your site on a smart-phone if certain elements aren’t supported it could take too long to load leaving the user frustrated. This could result in them leaving your site and possibly finding a competitor who has taken the time to produce a mobile specific version of the site with these users in mind. Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.

Although phones like the Galaxy S and iPhone 4 have sophisticated browsers capable of rendering a full website in miniature as you would see it on a standard computer this does not mean you should not consider streamlining your approach for mobile devices, often the page weight of a standard website is pushing the limits of the smart-phone and may lead to slower than expected loading times, there are also a number of features that are not supported on smart-phones. For example Flash is not currently supported on the iPhone 4 meaning unless you have a good alternative your users will not get a rich brand experience.
The Journal Online in keeping with the latest trend and research have developed a fully mobile compatible website, which can be used to access and search through their publication now with total ease.

To view their site on your smartphone go http://mobile.journalonline.co.uk/

The new mobile compatible site was designed by Zero-One Design Ltd, http://www.zod.uk.com/