Gustave White Sotheby’s International Realty AnnouncesNetwork Collaboration With UK’s
07/29/2011

Gustave White Sotheby’s International Realty announced that the Sotheby’s International Realty® network has begun two new and entirely exclusive sponsorship deals with the BBC.com

Online PR News – 29-July-2011 – – NEWPORT, Rhode Island (July, 2011) — Gustave White Sotheby’s International Realty announced that the Sotheby’s International Realty® network has begun two new and entirely exclusive sponsorship deals with the BBC.com and the United Kingdom’s Telegraph Media Group (TMG), designed to drive global exposure for the Sotheby’s International Realty® brand and the listings represented by its more than 11,700 sales associates located in approximately 550 offices in 44 countries and territories worldwide.

At the cornerstone of the BBC.com campaign is their “Living in” series, a 26-week program spread throughout the year that will highlight the virtues of living in various cities and regions around the world. The series presented an ideal partnership as it will showcase many areas represented by the Sotheby’s International Realty® network. Each article will be published on BBC.com/travel and promoted through social media channels and co-branded ad units running across BBC.com. BBC.com is the international version of the British Broadcasting Company website.

The Sotheby’s International Realty® brand also will be sponsoring the “World’s Best Places to Live” section of The Telegraph’s expat website, telegraph.co.uk/expat for a six month period. Two-hundred pages of custom content will be built in conjunction with network office locations, interactive maps will integrate all offices, and there will be a dedicated microsite to house the program’s content. Gustave White Sotheby’s is the only real estate agency in Rhode Island with access to this exclusive and unprecedented coverage. (Rhode Island is featured here.) In addition, Sotheby’s International Realty® listings will be displayed within The Telegraph’s Real Estate search portal.

“The BBC.com program is the first of its kind for its new travel section, bbc.com/travel, and expected to deliver 38 million impressions, while the TMG relationship is expected to deliver over 18 million impressions,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Both collaborations were designed to leverage the global influence of the BBC and The Telegraph and demonstrate our brand’s growing worldwide strength.”

“Sellers in the Rhode Island market will benefit from the global exposure these two valued media partnerships provide,” said Paul Leys, broker/co-owner of Gustave White Sotheby’s International Realty. “We are proud to offer our clients this powerful resource, which is unique to the Sotheby’s International Realty® brand. Our clients will reach potential buyers in numerous new markets far beyond our borders, allowing for a truly global impact.”

About Gustave White Sotheby’s International Realty
Gustave White Sotheby’s International Realty is a full-service agency specializing in luxury real estate and serving all of Rhode Island, including Block Island, as well as southeast Connecticut and coastal Massachusetts. Gustave White has been in business for over 80 years as a leader in the luxury market, is the sole Sotheby’s affiliate for Rhode Island, and the Rhode Island Regent member of Who’s Who in Luxury Real Estate. Paul A. Leys, Co-owner of Gustave White Sotheby’s Int’l Realty, may be reached at 401-848-6706 or at pleys@gustavewhite.com for more information please visit: http://www.gustavewhite.com