NBA Star Amar’e Stoudemire And Big Lead Sports Enter Into Strategic Relationship

Stoudemire To Become Shareholder, Advisor And Contributor To #1 Independent Digital Sports Property

Online PR News – 28-July-2011 – – Big Lead Sports (BLS), the number #1 independent online sports property in the U.S. not controlled by a major media company or sports league, today announced that it has entered into a broad strategic relationship with NBA All-Star Amar’e Stoudemire of the New York Knicks. Stoudemire will work with BLS on content initiatives (including basketball and lifestyle features), an online fantasy sports platform, and an educational program for kids, featuring a fantasy math curriculum. As a part of the arrangement, Stoudemire will become a shareholder in BLS and an advisor to the company.

“Amar’e Stoudemire is one of the most socially conscious and business savvy figures in sports today,” said Chris Russo, CEO of Big Lead Sports. We are very pleased to collaborate with Amar’e on creative digital programs that appeal to our audience of more than 17 million users.”

“I’m very pleased to be working with Big Lead Sports on this unique partnership. I see a lot of opportunity in fantasy sports and the digital media services Fantasy Sports Ventures provides. I am looking forward to adding value to all of the platforms especially the free educational initiatives that are being developed for kids,” Stoudemire said. “Although I am a novice in fantasy sports and I may not be named Commissioner of my fantasy league this season, I do see the huge growth potential of fantasy basketball.”

Stoudemire will become a regular contributor to and other BLS web sites such as Hoopshype and HOOPSWORLD providing features to fans on professional sports and lifestyle endeavors. He will also work with BLS to create an educational curriculum for young people based on math and fantasy basketball. Finally, the nine year NBA veteran will also partner with BLS on an online fantasy basketball platform.

The partnership with Amar’e Stoudemire is the latest in the series of exciting moves made by Big Lead Sports in recent months. The company’s destination site,, was re-launched in June with new feature sections on business, pop culture and media. BLS also entered into an agreement with the Football Writers Association of America (FWAA) to be the digital home of the organization’s weekly and annual college football awards, including the prestigiousOutland Trophy. These new elements, among others, have been well received by fans, and in June 2011, Big Lead Sports reached more than 17 million unique users, ranking it #5 in the U.S among all online sports properties and the #1 independent online property (not controlled by a major media company or sports league).

The top 15 online sports properties for June 2011 were as follows:

Name- (000s) Unique Visitors
1. Yahoo! Sports - 51,123
2. ESPN - 36,204
3. on MSN - 24,896
4. Turner-SI Digital - 23,056
5. BIG LEAD SPORTS by FSV - 17,256
6. MLB - 10,911
7. CBS Sports - 10,271
8. NBC Sports - 9,449
9. USA TODAY Sports - 9,362
11. Sporting News on AOL - 7,047
12. NFL Internet Group - 6,144
13. SB Nation - 6,060
14. STACK Media - 4,494
15. NHL Network - 4,214

Source: comScore Media Metrix, June, 2011
U.S. Audience

About Big Lead Sports

Founded as Fantasy Sports Ventures, in October, 2006, Big Lead Sports (BLS) is an integrated marketing and media company with a focus on digital/fantasy sports. In less than four years, the company has aggregated leading independent voices across all major sports, reaching 17 million+ users per month. Leveraging this large, highly engaged audience, BLS develops custom marketing and media campaigns for leading national advertisers. The campaigns combine traditional online media with custom games, content modules, widgets, and other interactive features that highlight the advertiser’s brand. Chris Russo, the former head of the NFL’s New Media Division, is the founder and CEO of Big Lead Sports.