Focus Floors Relaunches E-commerce Website

The new Focus Floors website brings dramatic improvements in navigation, search and appearance to enhance the customer experience

Online PR News – 01-August-2011 – – Chattanooga – Focus Floors of Chattanooga, Tennessee re-vamps and re-launches its website with a new dynamic look specifically designed to enhance the customer experience. The new website provides dramatic improvements in navigation, search, appearance, depth of information, and uniformity.

With the dramatic and eye catching photography of Focus Floors’ primary products, carpet tiles, on the homepage, visitors are invited to explore the robust new site. The visitor can immediately access the website’s main categories and begin shopping the best deals in floor covering. Additionally, the site offers superb resources for the do-it-yourself enthusiasts via the site’s blog and resource center.

Highlights of the new website:

-- Improved Navigation: Visitors can access any part of the website from the top menu on any page. Enhanced navigation is provided on the sidebar on most subpages.
Redesigned Appearance: The new design brings a modern, minimalistic approach allowing the visitor to concentrate on their product or information search.

-- Advanced Search: The visitor can find any product on the website with search engine based on color, backing type, etc.

-- Resource Center: Understanding that buying, installing, and caring for flooring products can be a daunting task, the resource center allows the visitor to locate important information regarding this and other helpful tips.

--The Blog: This resource is tightly integrated into the website and provides information to the consumer to help them make the most of buying carpet tile beyond the static information in the resource center.

It is the goal of Focus Floors to bring the best website to the online community and provide the best customer experience possible. The launch of the new website, with all of its improvements, makes that goal closer at hand.

For more information and details please contact our help desk by going to

About Focus Floors
Focus Carpet was formed in 1977 to manufacture and market commercial grade carpet. In the years since, we have continued to produce and sell top quality floor covering for delivery to thousands of satisfied customers. In the past two decades we have concentrated on carpet tiles, and as a result the top interior designers, architects, and now homeowners are enjoying the benefits of our “Go Anywhere” carpet tile squares.