In an attempt to target offline matrimonial business, Bigvivah.com organized the biggest matchmaking event “Swayamwara” an offline event of get together and meeting platform for prospective brides & grooms and their parents to find a perfect match face to face. The event was organized with an aim to offer a unique opportunity to meet prospective life partners.
Online PR News – 25-December-2009 – – In an attempt to target offline matrimonial business, Bigvivah.com organized the biggest matchmaking event “Swayamwara” an offline event of get together and meeting platform for prospective brides & grooms and their parents to find a perfect match face to face. The event was organized with an aim to offer a unique opportunity to meet prospective life partners.
The response was overwhelming and over 800 brides and grooms participated and people from rural Maharashtra enrolled for the event. During live event 9 couples choose partners and marriages got fixed on the same day. Site also pre-arranged for an astrologer on venue to help parents to match the stars and wedding muhurat. Few big LCDs were placed in auditorium to enable close view of the people appearing on the stage and event was streamed live to all the participants.
Even some physically challenged candidates were present in a hope of finding a suitable match. Bigvivah.com will be organizing another event in March’10 especially for widows and divorced people as in Urban India divorces are on rise and second marriage is well accepted in India now.
Shaileja, a 26-year-old working for a software company in Navi Mumbai said: "My parents insisted that I should come down to event , The get together has helped me choose a few profiles (prospective grooms) within a span of a couple of hours, which would not have been possible otherwise."
Bigvivah.com also distributed a printed directory of all the participants with their contact numbers and email Ids for future communications between prospective partners.
Though online matrimony in India is on rise, many families (only 70 million people have access to internet) still don’t have access to internet and depends largely on offline marriage bureaus and or Swayamwara kind of get together, which helps them to choose from their database.
The growing need for partner search in modern India is fuelling the growth of online as well as offline matrimonial services as dating is still not accepted culture because religion, caste, language are deciding factors in marriage.
Indian culture still believes in one marriage and considered as once in lifetime knot unlike western world. Hence, people are very careful and choosy about prospective partners and Swayamwara helps this cause by brining together like minded people with same culture, religion, caste, sub-caste, creed, and language.
Matrimonial is top 10 googled keywords in India, but marriage bureaus are unorganized and have very limited database to choose partners from. Here comes the importance of online matchmaking which generally have huge database from across the boundaries and hence have an edge over traditional marriage bureaus. Traditionally, groom visits prospective bride’s home in presence of parents and relatives and many people gather together, incase things do not materialize this becomes a big fiasco. Exactly reverse happens in case of Swayamwara and online matrimonial, where family members are involved after initial required screening, photo sharing, chats & telephonic conversation.
http://www.bigvivah.com will also be tracking the progress of alliances which will happen after the event to measure the success the ratio and decide on scale of the event for the future accordingly. They will also be launching http://www.matrimonialmatrimony.com soon.