AlphaDogs Post Production finesses the color and creates the "sound" of chocolate for The Three Chocolatiers airing on The Food Network July 29, 2011
Online PR News – 31-July-2011 – – Burbank based AlphaDogs Post Production announced they have completed work on The Three Chocolatiers. A new reality television series that takes you inside the family business at the renowned Beverly Hills chocolate shop, Generations of Lee Gelfond. The show airs Friday, July 29th at 8:00 p.m. and 11:00 p.m. on The Food Network. DirecTV and Dish Network, at 11:00 p.m. and 2:00 a.m.
Executive Producer Michael Brockhoff needed a one-stop shop to complete the finish for the show at a reasonable cost. AlphaDogs became the post house of choice based on all services being offered under one roof and their extensive experience in delivering cable network shows at an affordable price. Brockhoff comments, “The team at AlphaDogs cared about the quality of the product as much as we did. The personal attention was appreciated and we didn’t get lost in the client shuffle.”
Founder and President of AlphaDogs, Terence Curren finished the color grading for the series. Since the show was file based, the clients worked with the native camera resolution, which meant the normal “recapture at higher resolution” workflow wasn’t required. The majority of the work included enhancing the existing color using the Avid Symphony Color Correction toolset. Fortunately these shows were mostly shot in a controlled lighting situation, which is unusual for reality shows. This allowed more time for finessing the color as opposed to just fixing it. Curren comments, “When the clients see how much better the show looks after color correction, they are always amazed at what the polishing step brings to their project, and Chocolatiers was no exception.”
Re-recording mixer, Marcus Pardo handled the post audio for The Three Chocolatiers. Pardo, using Avid’s Pro Tools HD with Waves and Cedar plug-ins, was able to sweeten the sound for the show to the exact taste of the TigerDog producers. When asked what was the most challenging part of working on the show, Pardo replied, “Sound designing the main title was creative and fun. I was able to dig into our sound library to find interesting sounds for the great graphics. There’s a shot of a hand putting pieces of chocolate down, spelling out The Three Chocolatiers. I was able to record the sound of chocolate being placed into a pattern. Of course, there is no shortage of chocolate at AlphaDogs."
The series follows Teri Abelson and her two grown daughters, Jennifer and Carrie at the family owned business, Generations of Lee Gelfond in Beverly Hills. The raucous, bickering family are masters when it comes to made-to-order chocolate pieces. From creating a life-sized replica of a guitar for a rock ‘n’ roll mama’s rock star son, Les Paul to a gorgeous chocolate “sushi” platter, it’s all just another day’s work at the family business.
Brockhoff comments, “The show looks and sounds terrific. We would absolutely use AlphaDogs again as they can be trusted to deliver quality projects on time, and a fair price.”
Producers Valerie Chow and Michael Brockhoff of TigerDog TV produce The Three Chocolatiers for The Food Network.
About AlphaDogs: AlphaDogs is a full service post production company. Operating in the heart of Burbank’s media district, AlphaDogs offers state of the art editing bays, color correction, audio mixing, visual effects, production offices and equipment rentals. To learn more visit AlphaDogs website.