New Word City LLC announces the publication of The Pull of Customers, The Push of Processes, a new eBook by New York Times bestselling author Jim Champy.
Online PR News – 26-July-2011 – – Boston, MA, July 26, 2011 - New Word City LLC announces the publication of The Pull of Customers, The Push of Processes, a new eBook by New York Times bestselling author Jim Champy.
From the time the first business opened its doors centuries ago, Champy writes, people have been trying to define the essence of a company. Some have claimed that a business is its bottom line. Others have argued that a company is its customers, or its marketing power, or its products, or its people. Today, what best defines a business, Champy believes, is its processes - all the things a company does to create and sell its goods and services. Here’s how to make the most of yours.
About the Author:
Jim Champy is recognized as the world’s leading authority on the fundamental redesign of business processes, organization, and culture. His bestseller Reengineering the Corporation - A Manifesto for Business Revolution sold more than 3 million copies, and his subsequent books on leadership, change management, and increased growth through counterintuitive thinking have reached wide audiences around the world.
About New Word City:
New Word City LLC is a leader in the emerging field of digital publishing, specializing in and pioneering short-form eBooks on a variety of topics, such as biographies, business, fiction, food, history, sports, and travel. Its eBooks appear regularly on a number of bestseller lists. Its titles are also featured each week on the Starbucks Digital Network.
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