echoTechnology Launches Social Media Strategy

Plans to Improve Customer and Partner Outreach and Communication

Online PR News – 25-December-2009 – – SEATTLE, Wash. - December 14, 2009: echoTechnology has announced today a social media marketing strategy to promote the 'echo for SharePoint' platform and in preparation for the company's SharePoint 2010 release, code named "Davinci." The Davinci release is scheduled for spring, in alignment with Microsoft's published SharePoint 2010 RTM dates. The purpose of this social media strategy is to allow customers and partners to better connect with echo.

The strategy includes the following components:

• New company blog at
This site will feed into echo's corporate website, and will become the primary media relations center for the company.

• Profile on Twitter @echo4sharepoint
A tool for real-time communication with echo customers and partners, allowing echo to quickly disseminate news, provide information on product updates, and demonstrate SharePoint expertise.

• Fan page on Facebook
As the internet's most visited social network, this new site will provide a great platform to continue the dialog with echo customers and partners.

• Video channel on YouTube
Another distribution outlet for videos of echo's free tools and the echo for SharePoint platform.

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About echoTechnology

echoTechnology provides echo for SharePoint, a must-have product for SharePoint administrators and developers that allows users to migrate, deploy, update and test SharePoint. The echo for SharePoint platform lowers operational risk, automates testing, lowers maintenance, and allows for phased SharePoint deployments. Based in Seattle, Washington, echoTechnology can be found online at