Study Shows Websites Not Optimized to Benefit From Google Caffeine
12/24/2009

Research firm conducts random test of Business 2 Business websites and finds majority aren't optimized to benefit from the Google Caffeine update.

Online PR News – 24-December-2009 – – Irbtrax SEO and Internet Market Research recently completed a random analysis of 50 Business to Business websites and found that nearly 85% were not optimized to benefit from important features and ranking methods being applied by the Google Caffeine update, including Social Media benefits. Caffeine is the most comprehensive Google Search Engine application since 2006, and will be going live sometime after the holidays.

During this independent study the following website concerns were discovered when compared against expected Caffeine Best Practice standards:

A shortage of updated, new, or unique website content.
Lack of properly and effectively constructed META Tags.
Absence of quality outbound links related to site's theme.
Poorly formatted internal linking and no Siloing techniques.
No Social Media involvement/Bookmark icons where applicable.
Issues with page/site download times when measured using Y2K-XT Testing.

For information on Y2K-XT Testing visit the Irbtrax website displayed below the Media Information section of this release or view:

Study-shows-websites-are-excluding-access-to-their-target-market

According to Irbtrax founder Scott Moir-

"The goal of Google Caffeine is to continue enhancing the speed and accuracy of user search experience, with a greater emphasis on Real Time results. This focus on user experience is not only important to Google, it should be the top priority for everyone involved in Internet related endeavors."

About: Irbtrax provides specialized Internet Marketing, Search Engine Optimization, and Market Research Solutions for business's seeking a competitive advantage. Including optimizing your Web Marketing efforts for Google Caffeine. After all, being cutting edge is good, but being leading edge is far better.

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