A leading Manhattan search engine optimization and Internet marketing firm says that many website owners are paying too much, up to thirty times more than the average in some cases, for Internet marketing services.
Online PR News – 24-December-2009 – New York, New York – “Many website owners have no idea how much they should be paying for search engine optimization and online marketing services,” says Peter Crisafi, Vice President of dzine it, Inc., a reputable New York search engine optimization (SEO) and Internet marketing firm with clients across the United States. “Unfortunately, those are the people who get taken advantage of.”
Crisafi pointed to a recent study that showed that some companies are paying up to thirty times too much to improve their website’s Google ranking. One case in particular that Crisafi mentioned involved a healthcare company that was quoted $25,000 for a three month test-contract from a large advertising agency. The healthcare company shopped around, got the same test contract for a fraction of the cost, and was satisfied with the results.
“This sort of overcharging is creating a deep level of mistrust in the industry and I believe that SEO professionals need to have a higher degree of self-regulation,” says Crisafi. “Our company offers white hat organic marketing services at a fraction of the cost of some of our competitors who, quite frankly, cannot achieve the results that we are known for delivering.”
Crisafi says that the flip-side of the problem is the fact that there are so many companies that are undercharging for SEO and Internet marketing services as well. Although they offer rock bottom prices that seem to be a great deal for website owners, they rarely deliver results.
"There needs to be a middle ground,” says Crisafi. “The truth is, when shopping around for Internet marketing services, companies must pay close attention to pricing and past company performance and references.”
He says that if the job is to be done right, chances are a company will have to spend a little extra cash, but if the price seems to be out of this world, than it is best to shop around a little more.
“Eventually,” Crisafi says, “a company will find the right marketing firm to suit its needs and work within its budget.”
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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