Phase 2 Interactive develops online-based software solution for Sonic Drive-In
07/22/2011

Phase 2 Interactive develops custom web based software solution for SONIC Drive-In.

Online PR News – 22-July-2011 – – SONIC Drive-In is the largest chain of drive-in restaurants in America. As a business, they continue to thrive, maintaining strong real sales growth, industry-leading customer frequency and high returns for their stockholders. For more than 50 years, SONIC Corp. has built a dominant position in the drive-in restaurant business.

SONIC partnered with Phase 2 to help them with their web based online solution.

The Problem
The national franchise allows for customized pricing and products in different geographic regions for its menu stalls. It was previously done using spreadsheets and time-intensive proofreading, checking and managing for price problems. Menu changes took about six months from order to delivery.

Phase 2 designed and implemented a robust online-based software solution tied to an intelligent back-end database to enable managers to determine the best pricing option for their market. Provide intelligence and automation through a web-based program to allow franchisees to order online and make smarter pricing decisions, including price warnings. The time from order to install depressed from six months to six weeks. The user interface had to be simple and couldn’t be a source of complaint or pain for the franchisees.
The team at Phase 2 successfully designed and build the online-based software solution.

Results
The system created a higher percentage of completion, all in a six-week time frame. Called a “raging success”, the chain has had two more menu rollouts since the first release, continually improving the system to make it smarter with each round.

You can view the complete case study here
http://www.phase2online.com/portfolio/sonic

For over 12 years Phase 2 has successfully developed custom web enabled software. They have served small businesses and fortune 100 companies with their custom development services. For each project their discovery process ensures the project goals are properly defined so the development process is a success. Each project is different and each may require a different technology to accomplish the project goals.

About Phase 2 Interactive:
Whether your company requires custom business software development, smartphone software development or software development for ipad, Phase 2 has the experience and knowledge to realize your visions. Phase 2 has helped organization’s just like yours develop their mobile strategy and design mobile applications or web sites that let your customers communicate with you how they want, when they want.

Contact Info:
Heath Clinton
President, COO
heathc@phase2online.com

Phase 2 Interactive
4100 Perimeter Center, Suite 310
Oklahoma City, OK 73112
P: 405.917.3777
F: 405.917.3799