Interactive Intelligence to Host “Social Media & the Multichannel Contact Center” Industry Web Event

Web event will be of interest to organizations looking to add social media to their communication strategy within the contact center

Online PR News – 22-July-2011 – – DUBAI, United Arab Emirates, July 21, 2011 - Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of unified IP business communications solutions, is hosting a free Web event titled, “Social Media: The Impact on the Multichannel Contact Center and Your Customers.”

This 75-minute webcast will be held Thursday, July 28 at 7:30 p.m. Gulf Standard time (GST).

The webcast, already attracting more than 900 pre-registrants, will feature Forrester senior analyst, Kate Leggett, Ovum senior analyst, Ian Jacobs, and Interactive Intelligence chief marketing officer, Joe Staples. Combined, the trio brings a broad base of experience helping contact centers develop successful customer service strategies.

These industry experts will address the following questions relative to the contact center:
• What foundation is required before adding social media as a communications channel?
• Which social media metrics matter most?
• How can customer service be enhanced using social communities?
• Who should own social media?
• Why is simply monitoring social media mentions insufficient?
• What technology should be considered to ensure a successful social media deployment?

The webcast will conclude with an extensive Q&A session enabling attendees to submit questions to presenters.

“As a provider of multichannel contact center solutions for more than a decade, we constantly get asked for advice about adopting social media,” Mr. Shaheen Haque, territory manager, Middle East and Turkey at Interactive Intelligence said. “The consistent thread in our recommendations to customers is to first have an objectives-based strategy that considers processes, people, and technologies. This webcast brings together some of the best-known experts in the industry to give contact centers just such guidance so they can create for themselves the most effective multichannel strategy based on their unique business requirements.”

Register for this webcast now and those who attend will receive a free white paper titled, “The Social Alphabet: What You Need to Know about Social Media as the Ultimate Communications Channel.”


About Interactive Intelligence
Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company’s solutions, which can be deployed via an on-premise or hosted model, include vertical-specific applications for insurance and collections. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. The company is among Software Magazine’s 2010 Top 500 Global Software and Services Suppliers, and Forbes Magazine’s 2010 Best Small Companies in America. It employs approximately 900 people and is headquartered in Indianapolis, Indiana. The company has 19 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or; on the Net:

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

Product Contact:
Shaheen Haque
Territory Manager, Turkey and Middle East
Interactive Intelligence
Phone: +971 (4) 4347217
Mobile: +971 (50) 4573186

Media Contact:
Colin Saldanha
+97150 6400762

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