Raxa Design Client Blu Shields Construction Selected To Build New Home On Abc’s “Extreme Makeover: Home Edition”
12/24/2009

Houston, TX – Raxa Design (http://www.raxadesign.com/) announced today that its client Blu Shields Construction, a division of Energy Solution Homes, will join ABC’s Extreme Makeover: Home Edition (EMHE) for a new home build in early January 2010.

Online PR News – 24-December-2009 – – Houston, TX – Raxa Design (http://www.raxadesign.com/) announced today that its client Blu Shields Construction, a division of Energy Solution Homes, will join ABC’s Extreme Makeover: Home Edition (EMHE) for a new home build in early January 2010. One deserving local family will get the surprise of a lifetime when they learn they are about to become the recipients of a dream home. The Emmy award-winning reality program airs Sundays from 7:00-8:00 p.m., Central Standard Time, on ABC.

Originally hired by Mr. Shields to develop his company’s brand and supporting marketing efforts, Raxa Design’s role dramatically expanded after ABC’s selection of Blu Shields Construction was announced. “Literally overnight it became a huge project with many more components and an extremely ambitious deadline,” says Brian Waraksa, Raxa Design owner and marketing consultant. “We’re thrilled to be a part of something so rewarding and are ecstatic over the worthy publicity this will generate for our client. As evidenced by his post-Hurricane Ike recovery efforts, Mr. Shields has a generous heart and truly believes in people helping people. Blu Shields Construction is the perfect choice to build a superior home in record time; it’s what they do best.”

Preparations for the intense, one-week construction project are well underway, accompanied by a whirlwind of marketing and public relations activity. Raxa Design will be responsible for designing and implementing the new Blu Shields Extreme website, updating the site with news, and coordinating blog posts, video and photos. In addition to managing their client’s website, Raxa Design will also be driving the social media marketing with ongoing project updates on Facebook, Twitter, Flickr and YouTube.

The finished home is scheduled to be revealed to the family on Thursday, January 14, 2010. The date of the associated episode’s airing will be forthcoming and is expected to take place in spring 2010.

About Raxa Design
Raxa Design is a collaborative group of graphic designers, website designers, programmers, copywriters, Internet marketing experts and public relations and advertising specialists assembled and managed by brand and marketing consultant Brian Waraksa. As a houston website design company and interactive agency, the firm offers Digital marketing, search engine optimization, and social media marketing services to improve and grow client businesses through strategic marketing, design and branding expertise. For more information, visit http://www.raxadesign.com/.

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