Rx Catering in Birmingham, Alabama introduces their new holiday menu with an upbeat Youtube video.

The catering company, Rx Catering, seems to be catching on to a trend that is getting hotter in the food industry: the use of video sites online to get their message to their market.

Online PR News – 24-December-2009 – – Birmingham, AL December 18, 2009
For Immediate Release

Smart business owners know the importance of social media and having a presence there, but fewer have really dug into the reality of mixed media and specifically video being a powerful means of connection with their market. Birmingham Catering franchise owners at Rx Catering are adding their name to the list.

“We’re having fun with it, something as powerful as the internet, you just have to embrace, no matter how you look at it!” Says Blair Stroup “It’s a great, new way to reach out to your audience and greet them.” Blaire manages the Birmingham catering facility that does a lot of corporate and business catering, but has also started to become a popular choice for formal wedding receptions as well as casual and upscale parties.

Many small businesses are making their mark in the internet world, many more are simply reaching out to their customer base with emails and websites. One thing’s for sure, online is the place to be, for small businesses, when it comes to customer follow up, broadcasts, and communication.

What about social networks, and video sites? This still remains to be seen for sure. How effective is it, and is it worth the resources? Rx Catering seems to see it fitting well with their online strategy, “It’s all about getting in front of your audience” Says Jeff Dempsey a marketing consultant hired by Rx Catering. “how do you do that? Good question!”

Video is a powerful medium of communication and it doesn’t take long to find out, as broadband signals get stronger and stronger, that video has become a fixture of the online world. People love watching the screen, and I commend any small business that offers something to creative pool. As for Birmingham- Rx Catering’s holiday menu… It looks delicious!

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