The Summit International Awards has recognized I Imagine Studio with two awards this month.
Online PR News – 23-December-2009 – – EVANSTON, IL – The Summit International Awards has recognized I Imagine Studio with two awards this month. The Pearlescence site (http://www.pearlescence.com), recently developed by I Imagine, received the Leader Award for the B2B Product Website category, while the Lifeway Foods site (http://www.lifeway.net) won the Innovator Award for Consumer Product Website.
Lamin Art’s Pearlescence, high-pressure decorative laminates, has long been recognized as one of the most innovative and unique product lines in the industry. To highlight the 25th anniversary of the line, Lamin-Art updated its Pearlescence line of colors and finishes with the largest new product introduction in the company’s history!
The fully integrated Pearlescence campaign contained the following elements: print advertisings, project case studies, web and trade show videos, direct mail, web site, product catalog and an expandable rich media online banner.
Lifeway Foods is a market leader in probiotic, natural and organic dairy products for health-conscious consumers. IIS has helped Lifeway launch new products such as the Organic Kefir Line, Probugs for kids, the Kefir bar and many others. I Imagine also implemented integrated marketing campaigns that included radio, print, events, outdoor, grassroots and online marketing components. In 2009, IIS got a chance to work on the most exciting project of all, developing an online presence to educate and engage the Lifeway consumer universe about the benefits of Kefir.
The Summit Emerging Media Award’s competition included approximately 600 entries from dozens of countries for which only12% earned recognition.
A full list of SI Award winners can be viewed online at http://www.summitawards.com/index.php?option=com_mtree&Itemid=70.