Michigan First Credit Union Celebrating Its 85th Anniversary with Sweepstakes and Scratch-Offs

Members can win big loan discounts and thousands of dollars in prizes, choose from hundreds of cars with many priced under $15,000 during Michigan First’s ‘85 Summers of Love’ anniversary celebration

Online PR News – 23-July-2011 – – LATHRUP VILLAGE, MICH., July 19, 2011 – Michigan First Credit Union (http://www.MichiganFirst.com) launched a series of online and on-site events and promotions to celebrate its 85th anniversary and reward its members with opportunities for big loan discounts, monetary prizes, giveaways in branches and a “Love Your New Ride” car sale at its Lathrup Village, Gratiot, and Wyoming branches.

To celebrate “85 Summers of Love” with its members, Michigan First kicked off an online sweepstakes and a scratch-off game yesterday. These promotions were developed in partnership with Pleasant Ridge, Mich.-based ePrize, the world’s most experienced promotions company. Next month, Michigan First will host a party in each of its branches and a two-day car sale at three of its branches featuring hundreds of cars, with many priced under $15,000.

“The management, board, and staff of Michigan First have cherished the opportunity to serve our members over the period of a lifetime – 85 years – and we want to demonstrate our appreciation in a way that we hope our members will love: with prizes, discounts and fun,” said Michael Poulos, president and CEO of Michigan First. The credit union, which was established in 1926 as the Detroit Teachers Credit Union, has been focused on helping metro Detroit residents meet their families’ financial needs for eight and a half decades. “Our ‘85 Summers of Love’ celebration is a time for rewarding those who have helped the credit union grow over the years with their support for Michigan First.”

The four aspects of the celebration offer Michigan First members substantial prizes and savings:

• Online sweepstakes: Members can visit www.MichiganFirst.com/Love and receive a new entry every day into the sweepstakes. Michigan First will award a weekly prize of $850 to randomly selected winners over a period of nine weeks and will deposit $8,500 into a Michigan First account for the grand prize winner. Members must enter separately each week to be eligible for weekly prizes throughout the sweepstakes period. Further details including alternative means of entry details are available at www.MichiganFirst.com/Love.
• Facebook “like” contest: In effort to reach 850 followers by Aug. 5,, Michigan First will enter new those who “like” the Michigan First Facebook Page and place a comment on the wall from July 19 to Aug. 5 into a contest to win an Apple iPad2. Winner must be able to pick up the prize on the afternoon of Aug. 5 at the Michigan First headquarters in Lathrup Village, Mich.
• Scratch-off game: Michigan First will also mail a scratch card to members, with the opportunity to scratch and reveal a loan discount of up to 8.5 percent. The discount is for new loans only, and members must qualify for a loan to receive the discount. Terms and conditions apply – see www.MichiganFirst.com/Love.
• Giveaways at branches: On Friday, Aug. 5, Michigan First will throw a party at each branch featuring giveaways, food, and entertainment. Members are invited to join in the festivities by performing – details at www.MichiganFirst.com/Perform.
• Car sale: The Michigan First “Love Your New Ride” car sale will take place Friday and Saturday, August 12 and 13. Hundreds of new and used vehicles will be displayed at three Michigan First branches: the credit union’s headquarters at the corner of Evergreen and Eleven Mile Road (I-696 service drive) in Lathrup Village, the Wyoming branch at (insert address) and the Gratiot branch (insert address). The “Love Your New Ride” car sale provides eligible members who purchase a vehicle financed through Michigan First a variety of extra incentives, including:
• A $50 VISA® Gift Card for those who are pre-approved before August 12
• Great loan rates with flexible repayment terms
• Three-month/3,000-mile warranty (extended warranties also are available)
• $500 over Kelley Blue Book on trade-ins
(Restrictions apply on special offers – see www.MichiganFirstCars.com for full details).

About Michigan First Credit Union

Based in Lathrup Village, Mich., Michigan First Credit Union is one of the leading technology-focused credit unions in metro Detroit. The rapidly growing, full-service financial institution serves more than 86,000 members and has more than $590 million in assets. Founded in 1926 as the Detroit Teachers Credit Union, Michigan First has since expanded to serve those who live, work or worship in Wayne, Oakland and Macomb counties, as well as local businesses. Michigan First is committed to continuously investing in its members, the community, youth and financial literacy initiatives and providing members with the latest in banking technology and services. For more information, visit http://www.MichiganFirst.com.

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