The ScotiabankToronto Caribbean Carnival 2011 Junior CarnivalParade Set to roll down JaneSt. Saturday, July 16th
Online PR News – 15-July-2011 – – Toronto, ON: 14.07.2011: T he volunteer organi zers of the 2011Scotiabank Toron to Caribbean Carnival/Yo rkgate Mall Junior Carni val Parade are expecti ng a large auidence at this year’s parade, so much so that a major change has b een made in t he set-up of the annual ev ent. This year, th e judges’ review stand w ill be midpoint in the route, along Jane Str eet, allowing more spe ctators and parents to see the children perform before the judges.
For the past 10-years the bands have been judged at the star t of the parade along Sh oreham Drive (Black Cree k Pioneer Village). The parade will still start on Shoreham Drive but t he review stand will be about half way along the route which travels fro m Shoreham to Jane, ending in the parkin g lot of the Yorkgate Mall (Jane & Finch).
”We are expec ting close to 2,000 children this year,” explained organizer Greta Best. On Shoreham Road there isn’tthe ro om to accommo date all the spectators. B y moving the r eviewing stand to Jane Street literally thousa nds and thousand of peop le can see the kiddies p erforming their routines in front of the judges.”
The TTC will be oper ating a specia l bus service during the Saturday Parade whichwill drops passengers of f on Jane St. within site of the review stand. The 108 Downsview Bus wi ll be short-turning at Jane throughout theparade.
Traditionally held two Saturdays before the mainScotiabank Toronto Caribbean Carnival parade, the Junior Carnival Parade sponsored by Yorkgate Mall is highlyanticipated by young Carnival masqueraders.
Also referred to as Kiddies Carnival, itcomprises masqueraders (or mas) players/dancers who range in age from toddlersto teens; many of whom go on to play in the main Caribana parade when theybecome adults. And just with adult bands, each junior band must portray a themesuitable of the Carnival masquerade tradition. Competition titles up for grabsinclude: Junior Band of the Year; Jr. King of the Bands; Jr. Queen of theBands; Jr. Male Individual of the Year; and Jr. Female Individual of the Year.The afore-mentioned costumes are more elaborate than those of the average band members,and most often, are built through volunteer efforts with the involvement of itsactual young portrayer.
“The TTC will be once again offering bus serviceup to the middle of the parade route on Jane St. ,” says Greta Best, EventManager of the Junior Carnival Committee, “to help spectators get up to see the parade and cheer thechildren on. But other than that,it will be the same wonderful parade it is every year. It really is a greatopportunity for the younger set to enjoy their Carnival. The opening ceremonyis at 10.45am, with the parade starting at 11am sharp. So we encourage everyoneto come early so as to get a good spot along Jane Street see the mas.”
Children are asked to join their respective bandat 9am in the assembly area located on Shoreham Drive off Jane, just south ofBlack Creek Pioneer Village. Theparade will travel west on Shoreham Drive, past the judging point at 31Shoreham Drive (in front of Shoreham Public School). The parade then turnssouth onto Jane Street where it will travel until Yorkgate Blvd. It will turnwest on Yorkgate Blvd and travel south ending at Hullmar Drive. Once the paradeis over, there will be entertainment, DJ music, food vendors, steelpan musicand a market place in Yorkgate Mall’s car park.
Each band has three (3) marshals per twenty (20)masqueraders to ensure an orderly progress and good conduct along the paraderoute. A panel of five volunteer judges will adjudicate all bands using thefollowing criteria: Visual impact (max. 20 marks); Authenticity (10);Creativity (20); Mas on the Move (10); Clarity of Theme (10); Presentation(20); and Craftsmanship (10) for a total of 100 marks. The order of merit isdetermined by discarding the highest and lowest score per participant. Thejudges’ decision is final, and is announced at the end of the parade.
Organizers of the event predict that there willbe close to 2,000 children on the parade route. Parents wanting to get theirchildren involved in the party should visit the festival website to find theaddress and phone number of a mas camp. Children register with the band and purchase a costume for theparade. Children don’t have tobelong to any special club or culture to join in the fun. All are welcome.
The parade ends at the Yorkgate Mall (at the intersectionof Jane St and Finch Avenue). Here the children will enjoy lunch, take in liveentertainment and await the results from the parade. As well, the finalists ofthe Yorkgate Idol contest will be performing and the winner will be announcedat the Junior Carnival post parade party.
TheScotiabank Toronto Caribbean Carnival is an exciting three-week culturalexplosion of Caribbean music, cuisine, revelry as well as visual and performingarts. Now in its 44th year, it has become a major international eventand the largest cultural festival of its kind in North America. As Carnival isan international cultural phenomenon, the great metropolis of Toronto and itsenvirons will come alive as the city explodes with the pulsating rhythms andmelodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. TheFestival Management Committee oversees the running of the outdoor festival.
Corporatesponsors of this year’s festival include: Scotiabank, The Toronto Star, SwayMagazine, CTV, CP-24, The Canadian Federal Government, The Province of Ontario,the City of Toronto, Tourism Toronto,, The Greater Toronto Airports Authority,Ontario Place, the Royal Ontario Museum, the Ontario Science Centre, TheToronto Libraries, Yorkgate Mall, Liberty Grand, FLOW fm, Urbanology Magazine,The Caribbean Camera Newspaper, Toronto-Lime.Com, and Grace Kennedy Foods.
Forcomplete listing information, visit www.torontocaribbeancarnival.com, the onlyofficial website for the Festival. Scotiabank Toronto Caribbean CarnivalFestival Office is located at 263 Davenport Avenue. Lower Level, Toronto,Ontario, Canada: Tel., 416-391-5608; Fax, 416-391-5693; Email: firstname.lastname@example.org.
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Stephen Weir, Publicist
Craigg Slowly, Publicist