Homebuilder marketing is going mobile with QR Codes, a low-cost and measurable way for builders to reach potential homebuyers on their Smartphone.
Online PR News – 13-July-2011 – – Oakland, CA – Mobile marketing for homebuilders is becoming more affordable and effective with QR Codes, which enable builders to create interactive experiences for potential homebuyers from almost any location using a Smartphone.
QR codes, also known as Quick Response codes, are the black block patterns on white backgrounds that have recently increased in popularity for marketers and consumers. A Smartphone user can scan the patterns with a QR reader, which can be downloaded for free. Once a QR code has been scanned, marketers can direct the user to a mobile website, a video, a social media page, a simple text message, or connect the user by phone directly to a sales office.
QR Code usage has seen a recent spike in use by both marketers and users, with a recent report by Mobio Identity Systems estimating an increase in usage of more than 4,000% since 2010. This creates unique opportunities for homebuilders.
“Until recently, homebuilder marketing consisted of two options. One is online marketing, which is cost-effective and measurable, but usually reaches potential buyers only when they are on their computer at home or at work. The other is traditional marketing, including signage and print, which reaches buyers away from their computers but is not interactive and it’s harder to measure. QR Codes offer homebuilders the ability to create a variety of interactive experiences for buyers almost anywhere, in a way that is highly measurable and cost effective,” says Dawn Sadler, Founder of Builder Target and author of the Homebuilder Marketing Guide to QR Codes.
QR Codes can be used in a variety of homebuilder marketing formats, including business cards, print ads, social media profiles, model home displays, directional signage, billboards, in press releases, on price sheets, in email signatures, on property flyers, in broker outreach, on signs in nearby shopping centers, and more.
QR Codes can be used to reach specific homebuilder marketing benchmarks including building a social media following, increasing an email opt-in database, generating more sales office traffic, and as part of large promotional campaigns.
“As more potential buyers rely on portable technologies such as Smartphones and tablets, homebuilders have more flexibility than ever in developing exciting new ways to increase sales office traffic. QR Codes are a simple, affordable way for homebuilders to test and expand how to reach buyers through mobile marketing,” says Sadler.
About Builder Target
Builder Target is one of the leading online resources for homebuilder marketing on the web. Builder Target features information and how-to’s for online homebuilder marketing topics including social media, press releases, content marketing, blogging, video marketing, email marketing and more. Visit Builder Target at www.buildertarget.com.